1. Brand yourself. Nearly any company or organization falls apart without an established style. Without a impressive personalized logo you will simply fade into the background where literally thousands of freelance designers wander.
2. Create an effective online portfolio. It is nearly impossible to become a successful freelance designer without having an impressive online presence. Any potential clients or employers will want to see your work and most of them will prefer to type in a URL and click on what they want to see.
3. Create an equally effective print portfolio, business cards, resume, etc. This is somewhat a combination of the previous two steps. Be sure to create an impressive tangible portfolio that you can give to those who want to see your work “in person”. If you’re a print designer, that is.
4. Be brave, bold, and professional. Don’t be afraid to call people, offer services, email businesses and more. Recently, I was printing a job for a client and at the printing shop, a man complimented me on the design of the piece.
5. Go the extra mile for your customers. Word of mouth is the most important tool you have. Nothing can help you or hurt you more than rumors and compliments spread by those for whom you have done work before.
6. Take the small jobs first. Doing well at a small job for someone can help open doors for your client to do bigger, better things. I entered a logo contest for a particular organization and out of the four logos I entered, two tied for first place pick.
7. Don’t underestimate yourself. This goes along with Number 4. Be sure to believe in yourself. You can become a successful freelance designer.
8. Network. Design is always rapidly changing. Every day new techniques and styles are developed and the designer found sleeping on the job is left in the dust.
9. Practice, practice, practice. Nothing will help you increase in confidence and ability more than practice. If work is a little slow, nail down some of those personal projects you’ve been meaning to finish. Join a group at school or in the community where you can freshen your skills. Participate in design forums, contests, and workshops. Nothing can take the place of real life application and experience.
10. Pay attention. I like to carry a small notebook around with me. Whenever I see an advertisement, photograph, building, person, etc. that influences my creative thinking, I try to write it down. When you go places, pay attention to new trends. Collect successful design pieces that you find at restaurants, at the mall, or anywhere you go just to relax. Always be on the look out for creative inspiration