1. All automatic backlinks are bad All backlinks that have been created automatically have no positive influence on the rankings of your website. If these automatically created backlinks use the rel=nofollow attribute, there's nothing you have to worry about. If you used tools that automatically created backlinks in bulk for you, you should try to get rid of these backlinks to avoid a penalty. The link disinfection tool in SEOprofiler can help you to get rid of bad backlinks. 2. Google PageRank and other metrics are not important when you build links Many webmasters only want to get backlinks from pages with a particular PageRank. While you can use this method, it is usually a waste of time and it makes link building more difficult than it really is. If a website has an overall high-quality then it does not matter if the page with the link to your website has a low Google PageRank: If a high-quality website adds a new page, the new page will have an initial PageRank of zero. Nevertheless, the page can still be very good. A page that has a PageRank of zero today can have a high PageRank tomorrow. If only pages with a high PageRank had a chance, it wouldn't be possible to get new pages in Google's results page. Experience shows that new pages appear in Google's results every day. In addition, the PageRank that Google publicly displays is not the actual PageRank that Google uses in its algorithm, and the PageRank value can be manipulated. 3. You will get lasting results if you use your common sense You do not need special metrics to judge the quality of a web page. When you find a web page that could link to your site, ask yourself the following questions: Does the linking page look good to the average web surfer? Does the page have interesting content? Is the content somewhat related to my website? Does it make sense if the web page links to your site? If you can answer all questions with "yes," then you should try to get a backlink from that page. It doesn't matter if that page has a low PageRank.