Delhi, , India
Marketing, Digital Marketing, Communication Skills
0 टिप्पणी करें | 39 लोगो ने देखा है | 07 जनवरी 16  | Meghna Singh
JEANS:Journey from Dungaree to Denim
Jeans is a word often used for a pair of trousers made out of a durable fabric. Nowadays, Jeans has become an inevitable part of fashion industry, as well as an essential initial step in the world of fashion for many regions of India and world, encompassing all the sections of society.
It has evolved through a dynamic history similar to its rich collection and diverse variants enhancing the style element of people till now. In its earlier days, it was thought of as a cheap and robust working clothe. Later, it emerged as a name enlisted in the good books of Fashion & Lifestyle, Apparel Design.

Now, let’s have a look at its drastic & gradually evolved history and how it has left a remarkable mark on the vast and infinite space and volume of Fashion.
This twisty story started with a day when the wife of a local labourer asked Jacob Davis, a tailor, to make a pair of pants for her husband that wouldn’t fall apart. Jacob tried to think of a way to strengthen his trousers and came up with the idea to use metal rivets at the fabric stress points like pocket corners. These experimented pants became a hit instantly. Jacob quickly decided to patent the process, but needed a business partner to help get the project rolling. He immediately thought of Levi Strauss, an eligible businessman, from whom he had purchased the cloth to make his riveted pants.

Davis wrote to Levi regarding the idea of filing the patent together. Levi agreed to Jacob’s proposal for this smash hit product. The two men received patent #139,121 from the U.S. Patent and Trademark Office on May 20, 1873.

In its initial days, people thought of Jeans as a uniform to be worn by workers and were reluctant to accept it as a casual fabric. But, as the time passed by, with the noble experiments of this durable product by Jacob & Levi, people changed their perspective about it and started to wear Jeans. Gradually, it became a significant part of casual wear leading its path to the essence of fashion.

From that day to today, everybody knows the success story of Jeans. Presently, nobody can think of a fabric, that is comfortable for them whether in a formal context, casual or western. It appeals to a great extent. It has evolved as a part of almost every youngster’s day-to-day life, starting from ‘Tuition in the early morning to late night masti with friends’.

In a nutshell, Jeans has been accepted amidst all the unacceptance and ignorance and has flourished from the love from its owners and the dedication of its founders. It truly has become a part of our lifestyle.

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