Manamai Village, , India
Operations Management, Negotiation, Emerging Markets
0 टिप्पणी करें | 10 लोगो ने देखा है | 17 दिसम्बर 12  | Ankit Kohli
A few years back I remember no one had an email account. Now I donrsquot know anyone without it You will be shocked to know that I know some people who donrsquot want to have a smartphone. They know what a cell phone is capable of doing but they donrsquot know what a ldquoSmartphonerdquo is capable of. They say they use cell phone only in case of emergencies. Is it May be they are just underestimating the value of smartphones. But the funny thing is that having said all this I have seen people shake off their previous beliefs and fall in love with this smart piece of technology as soon as they lay their hands on it. It has impacted us to such an extent that people have even started believing in ldquoForget email and instead send a textrdquo. This all reinforces only one point that ldquosmartphonerdquo is the door to the future. In other words people are going ldquotech savvyrdquo. Consequently this unique ldquoclassrdquo of world population is madly going mobile. Mobility is the new trend. Did I just say Mobility In fact I did and for those of who are still wondering that what that really means let me put the term in simple words. ldquoMobility is the movement of people, as from one social group, class, or level to anotherrdquo. We live in a rapidly changing society commonly referred to as ldquoThe Information Agerdquo. This means we have acquired the ability to transfer information freely and have access to information easily that would have been difficult or impossible to find previously. The Information Age has allowed rapid global communications and networking to shape modern society. Itrsquos interesting to see how humans have carved their way from an age of scarce communication to an age of mass communication. Tremendous amount of innovation, hard work, research has been the need of the hour. Times were demanding and so society had to react to the stimulus. Letrsquos jog our memories a bit and try to make a fair comparison of the modes communication then and now. We will start with some very basic forms of communication that laid the foundation for the modern forms of communication. Having built a reasonable concept in that, we will move onto technological modes of communication-the major agenda of this paper. Early man used to communicate through paintings and symbols. As per some researchers the oldest form of writing was ldquologographicrdquo in nature based on pictographic and ideographic elements. Egypt happens to be the birthplace of symbols in 2000 B.C. It stands that all subsequent alphabets in the world have more or less evolved from Egyptian alphabets only. Letrsquos take an example of Mohen-jodaro. It was one of the largest centers of the Indus Valley Civilization, experiencing the transition from Stone-age to Bronze-age. The civilization is known to have had a unity of culture, art, script, and technology. ldquoA team led by a University of Washington researcher had used computers to extract patterns in ancient Indus symbols. Despite dozens of attempts, nobody has yet deciphered the Indus script. The symbols are found on tiny seals, tablets and amulets, left by people inhabiting the Indus Valley from about 2600 to 1900 B.C.rdquo Over the years a numerous ways of communication developed such as Telegraph, Printing press, Radio, Telephone, Television, Cell phone, Internet etc. There was no way no way Alexander bell could have could have imagined that his invention would change the course of future. Bell observed that sound frequencies could be transmitted through air, and received at the same pitch in another room. He conducted various experiments. Who could have thought that sound can be transferred across a wire in that era None else except a psychic. Not many were able to digest this thought. He went on to invent a device that would later be called as ldquoTelephonerdquo. In 1973, Dr Martin Cooper went a leap ahead and invented the first portable handset. Thereafter cell phones spread virally. Letrsquos analyze what Vodafone annual report 2012 talks about. ldquoWith six billion global users the mobile phone industry is one of the largest communication sectors of the world. 86 of the worldrsquos population use a mobile phone. In contrast there are only 1.2 billion users with fixed lines. Estimated revenues generated from this industry amounts to around US 960 billion. Over the last ten years the share of telephone calls via mobile has increased from 20 to 74, reflecting the benefits of mobility. In 2011, 86 of the worldrsquos population has a mobile phone, whereas ten years ago this was only 16. Most of the new demand for mobile services is from emerging markets such as India and Africa. In India for example, the number of phone users increased by over 140 million in just one year,2011, which is more than twice the size of the UK population. Emerging markets are growing quickly, and account for over 70 of the worldrsquos mobile users.rdquo The statistics are mind boggling. At least now we are able to connect to Bellrsquos thoughts. Like any other great thinker he had the big picture in his mind when he invented telephone. Then came along the invention of all inventions ldquoInternetrdquo. The original Internet was invented in 1967 for military purposes. Basically through internet anybody could share information through a interconnected framework of computers. Data can be shared by electronic mails and by accessing websites containing vital information. Today the internet is available everywhere and to everyone. Having said so, I would like to divert your attention towards new phenomena. Over the years technology has changed drastically changing the way we look at things. Businesses are using technology as a platform to deliver their services to consumers. Now consumer does not have to step out to fulfill his need instead product has reached consumerrsquos doorstep saving precious time and making processes more convenient for the consumer. Since now companies think from consumerrsquos perspective they develop and advertise their products so that there is an instant connect between the consumer and the product. This is the age of Smartphonersquos. Businesses today focus on novel idea of ldquoWhen one person connects, his or her life changes. With everything connected our world changesrdquo. Hence the current trend facing our planet is the emergence of networked society. middot What is networked society Simply stating it indicates a society that is connected by mass and telecommunication networks. Van Dijk39s ldquoThe Network Societyrdquo describes what the network society is and what it might be like in the future. Thus modern society is in a process of becoming a network society. This means that on the internet interpersonal, organizational, and mass communication come together. People become linked to one another and have access to information and communication with one another constantly. Using the internet brings the ldquowhole worldrdquo into homes and work places. It asserts that paper means of communication will become out of date, with newspapers and letters becoming ancient forms for spreading information. In a matter of just few years the whole system of learning has reached at an altogether different level. The conventional system of learning with the books is so outdated now. In fact when we want to focus on reading about one particular topic we now prefer to ldquogooglerdquo it rather than going to the library and searching a whole bunch of books and turning thousands of pages to get to that one important line. It has given us the whole library at our fingers tips, just a click away. The idea of quoteducation that you can hold in your handquot itrsquos so exciting indeed. As I look back on the majority of my university courses, with a professor lecturing to a packed auditorium of students browsing Facebook on their laptops, the immense value of flipping the traditional education model is blatantly apparent. Why bring together a room full of great young minds if they can39t connect, and share, and learn from one-another There39s so much bottled-up potential in those lecture halls. Up until now, most people relegated ldquoeducationrdquo to a finite time in their lives entering school at around five years old and attending school institutions all the way to university. Education had an expiration date and then working life began. Education has intermingled with our daily routine. Technology itself means techniques which are like lethal weapons. The power that it gives us is miraculous. Tell me one single work that cannot be done on our phones, tablets, and PCs. People across different age groups decide to take online courses, including artificial intelligence, web designing, photography etc. Continuous learning will simply be a given for the generations of todayrsquos youngsters who are often literally born within reach of a connected personal device This new way of learning has been coined as ldquo M- Learningrdquo- a type of informal learning --where quotmquot usually stands for quotmobilequot but also just as easily for quotme.rdquo. It is defined as learning on the move i.e from the various portable devices. It has enabled individuals to be more productive through a portable device that he carries with him regularly and has decent connectivity. According to a study conducted by ACI Worldwide and Aite Group some very interesting facts came to light. The study says that a new category of consumers has emerged as a result of the explosion of smartphones into our lives. That category is ldquoSmartphonaticrdquo. It can be described as someone who changes his shopping, banking and payment behavior after switching to smarthphones. Of these 80 use their phones for mobile banking and 70 use their phones for mobile payments. Another ldquoMobile security studyrdquo makes below shocking conclusions middot Of all mobile phone owners 94 worry about losing their phone. middot 73 have felt panicky whenever they have misplaced their phone. middot 60 of mobile phone owners donrsquot go hour without checking their phones. middot Nearly 40 even check their phones in toilet. middot Some 30 check their phones during a meal with others, and 9 check their phones during religious services. Hold on now and letrsquos have a look at some of the technologies surrounding us today. Smartphonersquos it seems have shaken our social lives. Have you realized since the time we have started using these super devices we have almost forgotten of writing letters and making phone calls. Texting is the new and quick way to communicate now. Superman could fly. Phones, it seems, help us do everything but. We have become ldquoapp enabledrdquo for sure. Our eyes are always glued to the television to have a glimpse of the new smartphones hitting the market. These machines have made us even more powerful. They have made us more human. They are enabling us to live our lives in a way we could have just dreamt of. A survey conducted by Qualcomm and Time magazine found out an interesting fact. It reveals that ldquo68 of people sleep along with their phones at bedsiderdquo. The question now arises what is the so called X factor about these apps One thing is very clear that mobile phones have come a long way in evolution. They have become really ldquoSmartrdquo. Smartphone is nothing but an integration of PDA and mobile phone. My Cell phone boasts of 600Mhz processor, 384 MB RAM, upto 32 GB memory card and many more thingshellip.Smartphones like Google nexus and HTC desire have 1 Ghz processor-a speed that only laptops possessed.v Since 2005 apps gained momentum when developers diverted their attention towards the app industry and soon realized that it is going to be the next ldquoHotrdquo industry. They started working zealously and developed app after app. Since at that time symbian was the only mobile operating system popular among consumers it was very obvious that symbian apps grew rapidly. One major event that in fact paved the way for smartphones was the launch of I phonehellip. With this a concept called app store was introduced for the first time. An exclusive store for apps where developers can even sell their apps. Suddenly developers were in high demand. As per apple there are currently 2,00,000 or so odd apps for iphone and the number is growing. Most all these apps have strict implications in our real life. They are designed to make our lives much simpler. Their whole purpose is to add value to the life of consumer. Now you are never offline. You can mail anyone anywhere at any time of the day or night. You can browse internet or watch videos on youtube all through these apps. Google felt the shock waves of competition and reacted with its very own operating system ldquoAndroidrdquo. It was believed that Android will kill iOS. We canrsquot really decide upon that but what we can say is android has come a long way and gained humongous popularity among consumers. Similar to the appstore, Google came out with ldquoPlay Storerdquo. Strangely even this has gained huge popularity. Some of the must have apps are Gmail, Gtalk, Wordpress, FTP, Yahoo, Facebook, Twitter etc. With the sheer use of google maps one can navigate from any part of the world to any destination with pin-point precision in few seconds. There is an app for almost everything. Above discussion leads us to only one point and that is technology is rapidly changing the way we think. It is changing our environment. Our lifestyle has changed enormously. The road to development is never ending and the kind of powers Humans are blessed with is surely going to lead us to a radical world. Products are becoming more and more personal to the consumer. You canrsquot fail to be impressed by the many advantages of the smartphones over its humbler rivals. They all have one thing in common All have powers of cell phones and computers packed into them. No wonder one thinks how precisely the functionalities of computers have been crafted into smartphones and still with passing of each day new ones are being added. Manufacturers are focusing on all sorts of consumers ranging from low end to high end. Even the average-income earner can now have a wide array of smartphone choices that he or she can afford within his or her budget limits. Brands like Samsung, Nokia, Apple,blackberry offer various variants with countless features. But if there are advantages, there are also a few disadvantages of these smartphones. In fact they have made people workaholic because now you can work from anywhere. So virtually the office never sleeps. Increasing stress levels among the youth is a strong indicator and a warning. Some say it has decreased the level of interaction between workers. The simple message that can be learned from the above extensive discussion is that there are astonishing number of people using smartphones who are enhancing the quality of their lives every single second. World is witnessing a new trend from PCs to smartphones and from laptops to tablets. This shift is happening on a global scale. Some of us wonder what will the world be like 20 years from now. The world will be full of inventions that we all can utilize. And it is just one click away.

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