Who is a modern age customer A customer is a person or an entity which obtains goods or services from an organization. With the proliferation of the modern age technologies and spread of internet across the world makes customer very choosy. They will do research on their own to select or choose the products/services from companies. So, it is very important for all the companies to maintain good relationship with their customers through social, mobile and web world. CUSTOMER SATISFACTION Customer satisfaction is not only related to goods and services. When a customer is asked about their satisfaction level, initially their opinion will be about the product or a service only. But the customer satisfaction is related to pre-sale, processing, delivery and post-sale services also. Incorporating all of these different levels can highlight where your companys strongest sellers truly are. Ways to improve customer satisfaction Treat your customers right- Happy customers who get their issue resolved tell 4 to 6 people about their experience. So thats a way to significantly influence the word of mouth about your business. Dont act as a nameless or faceless business genuinely talk with your customers as a person representing the business. Address your customers by name, and tell them your name at the very beginning of your interaction. Listen- Listen to what your customers are telling you. Its very easy to have a two-way dialogue with your customers but it is really very important to listen to what they are saying.When listening to your customers, take into account what changes your organization should make from this feedback, and then follow through. Your customers are the lifeblood of your organization, and not dealing with the reasonable requests could cause backlash. Use the following methods to gather feedback Surveys Focus group Point of sale Observation Customer Service Social Media 3. Continue to satisfy the customers by giving support and offering specials- The 1 reason for customer attrition is dissatisfaction with customer service. Do everything in your power to provide excellent service to your customers on an ongoing basis. Respond quickly and enthusiastically, and be ready to present a special offer or discount with the hope of up-selling the customer to buy more.Create engaging multi-channel promotions centred around discounts, giveaways, sweepstakes, and contests. 4. Being transparent in the digital age is a must. Much like the principles discussed above, transparency is a critical factor in building trust, satisfaction, and love from your customers. What does it mean to be transparent It means that you are not afraid of feedback. It means that you have nothing to hide. It means that you like to have conversations with your customers. 5. Follow up on promises- Following up on your promises helps show the transparency of your business, while helping to build a feeling of trust and dependability with your audience. Manage the expectations of your customers to ensure realistic goals are set and can be met. CUSTOMER IMPORTANCE The customer is the foundation of any business success. One of the primary goals of any marketing strategy should be to identify and meet the needs of the consumer.Whether its great customer service, speedy delivery of products or even the companys branding and image, you customers need to feel that what youre offering them, is what theyve been looking for the entire time. CUSTOMER LOYALTY Customer loyalty is all about attracting the right customer, making them buy, making them to buy often, buy in large quantities and bringing more customers to you. Ways to build customer loyalty Keeping touch with customers using email marketing, thank you cards and more. Treating your team well so they treat your customers well. Showing that you care and remembering what they like and dont like. You build it by rewarding them for choosing you over your competitors. You build it by truly giving a damn about them and figuring out how to make them more success, happy and joyful.