Today's business scenario is very complex with cut throat competition in the market place. Under this scenario, achieving sustainable & profitable business growth in the business is a real challenge. Understanding of the business and competition at grass root level and then deciding & implementing strategies successfully which will ensure sustainable & profitable business growth is a key to success. All the three words, sustainable, profitable & growth are extremely important. There has to be growth in business which must be sustainable (not a short term) and profitable. Tall business growth in only top line with negative or lower margins is highly risky for any business in long term and should not be the focus of any business.