Let's talk about the sustainable means first, which is the process of change, in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current and future potential to meet human needs and aspirations.
Now conjoin the Sustainability with fashion which makes me over the moon because of the growing trend of Sustainability, the goal of which is to create & improve all stages of the product’s lifecycle an is also known to be "Eco Fashion".
Well, Fashion has the power to change the lives from designing, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components. From an environmental perspective, the aim should be to minimize any undesirable environmental effect of the product’s lifecycle.
Let's grasp about the bunch of Indian designers who are on a mission to bring about much - needed change to the fashion industry by putting the people and the planet before anything else.
Here are our few top sustainable fashion brands lists from India:
Upasana is a brand which firmly believes that fashion has the power to change lives. They’ve designed special projects and worked closely with various communities across the country & aimed at helping organic cotton farmers in Madurai.
No Nasties is a brand which aims to change this dismal scenario by being ‘100% organic, 100% fair trade clothing’.They steer clear of genetically modified seeds and synthetic pesticides as well.
House of Wandering Silk has its studio in New Delhi but works with marginalized women producers and artisans from different countries like Afghanistan, Pakistan, Laos, Uzbekistan, and Cambodia. They use handmade and upcycled materials to create beautiful apparel, accessories, and jewelry.
Reduce, reuse, recycle’ are the three simple words ingrained in the philosophy of Ba No Batwo. Calling itself a modern-day rag picker, the brand collects waste such as plastic bottles, discarded clothes, cosmetic containers and everything in between to design and create jewelry, bags, wallets, and stationery. Inspired by the sustainable practices observed in the ancient days and with a passion for traditional crafts, Ba No Batwo is constantly looking for ways to redefine fashion by creating beautiful products from waste.