As the saying goes, “Marketing is your message. Your brand is who you are”. Branding & Marketing, the two most misunderstood words by the current crop of entrepreneurs. Branding and marketing, the difference between the two, is widely misunderstood, not just in business, but also in most companies.
It is imperative to know the difference between branding and marketing, and do not confuse your tactics. Marketing is storytelling. The most powerful branding happens when you listen, not when you talk. Your consumers will tell you what your brand is—or what they need it to be—because they alone know. You own your marketing; your consumers own your brand.
“MARKETING IS A PUSH TACTIC, BRANDING IS A PULL TACTIC”
Marketing is defined by the Chartered Institute of Marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably".
Marketing is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves. (Wikipedia)
Marketing generates the strategy that underlies sales techniques, business communication, and business developments. (Wikipedia)
While on the other hand, branding is about your personality, your voice, and your message; branding is the process of establishing these traits. You make a promise to customers and colleagues with everything you do and, to be successful, you must deliver on that promise every single time. The idea that a brand is a badge, a name or a color is just a tiny fraction of what a brand actually is.
Branding is not the same as marketing – branding is the core of your marketing strategy. In order to build an effective brand, you need authenticity and clarity in what you do in your business, allowing your target market to identify with your brand personality and values successfully.