Thanks to the skyrocketing popularity of mobile devices, a new generation of designers and CMS developers has found the religion of Structured Content. Once the domain of semantic markup purists and information architects, structured content models are at the heart of most multi-channel and multi-device Web projects. At Lullabot, we often work with media, publishing and enterprise clients. Those businesses produce so much content and manage so many publishing channels that keeping presentation and design-specific markup out of their content is an absolute requirement. Unfortunately, this doesnrsquot mean that editors and writers are content with rigid, predictable designs for the material they publish.