-Conceive optimal methods to communicate to the TG on the emotional and functional benefits of the brand.
-Responsible for the day to day management of the online marketing programs, Google analytics, including budgeting, forecasting, benchmarking, and reporting.
-Working for all CPA, CPI, CPL, CPC CPCV, CPM, CPR campaigns.
-Develop strong understanding and maintain updated knowledge of consumer behavior, product position and market trends.
-Conceiving, and implementing tag lines/punch lines for digital ads, magazines, TV ads, Radio ads, explainer videos etc that help build brand awareness and engagement.
-Driving the brand tone and promise in all aspects of the brands representation.
-Using tools like Hasoffers, Google Analytics, Pushwoosh Panel, Tune, MAT etc. to monitor Web, App and WAP campaigns.
-Using Email Marketing directed to internal as well as external database, generating ROI through multiple offers based on intelligence acquired from past campaigns.