We are living in a post-advertising era. The conversations have replaced campaigns and brands are no longer built by above-the-line agencies of the organizations, but at every touch point of a customer journey the organizations have opportunity to do business with its customers and the thread that links all these elements is social media.
The growth of social media has created new consumer behaviours while reinvigorating existing ones and making them visible. But businesses have been slow to respond, often held back by outdated structures, siloed thinking and a lack of strategic understanding. If you run a business, then you know how important social marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers. This means that your company’s success relies heavily on your marketing campaign. While traditionally, the use of email marketing was the most common strategy, this has quickly changed in the last few years. These days, many companies have turned towards social media marketing strategies for their marketing tactics.
With the changing landscape of marketing, businesses are clamoring to get a website up and running and trying to learn new marketing techniques to gain an advantage over local competitors and earn some of the revenue that’s available from internet customers.
When you begin an internet marketing campaign, often, one of the first questions you’ll face is whether to use organic or non-organic (paid) search. Unlike the grocery store, where consumers are led to believe that organic products are better, the marketing options aren’t so clear yet.
Which is better?
You’re not going to like this answer. But wouldn’t it be so straightforward if I would tell you to do one or the other and get astral results? The fact is, a successful marketing campaign should include a bit of both strategies. For the short-term, a paid search campaign can give our business a quick boost, helping you gain exposure to customers searching for the relevant keywords in your campaign; however, sometimes consumers don’t trust—or even look at—paid ads. Using organic search methods, which consumers tend to see as trustworthy, will help drive traffic and increase revenue over the long haul, and solidify your position as a leader and authority in your niche.
Learning new marketing tricks isn’t difficult. Unlike teaching an old dog, new tricks, which often seems impractical to do, using methods like organic search and paid search takes some time in getting used to. But once you’ve devoted yourself to the process, you’ll see the outcomes and will sing its praises.
Internet marketing isn’t like having the puzzled shopper experience, where you’re holding an organic and non-organic orange in our hand, wondering which one is truly better. A pooled strategy of using organic search with paid search is a dominant one-two punch strategy that increases traffic, generates leads, and translates your window shoppers into loyal, repeat customers.
If you support different/same views, please share your thoughts as sharing your thoughts would help us in devising a right strategy for our respective businesses...