DIGITAL MARKETING: Digital Marketing means marketing of products/services on digital media platforms. You will advertise your product on any electronic media.
The digital world have changed drastically in the past few decades that now more than two-third of the world population are using mobiles. More than 4 billion people are using internet.
So if you want your product to reach more amount of people then digital marketingis the only solution.
Digital marketing is mainly categorized into:
Social media marketing
Lead generation/Affiliate marketing
Search engine marketing (often abbreviated SEO or SEM)
Conversion rate optimization (CRO)
Pay-per-click advertising (PPC)
Scope of Digital Marketing