Veraval, Gujarat, India
Social Media, International Business, Marketing
A business strategist leveraging entrepreneurial vision, branding and communications to deliver results for rapid growth. Combines business acumen with innate leadership ability for acquisition and superior utilization of resources.

Currently Building through Sales, Marketing, Change Management, Product Management, Consumer promotions, Internal branding & Comm, Social Media

Also, if u tweet, know me @SharadDB
Work Experience
Co-founder & COO
Top Management, Delhi
Full Time | Nov-2013 To present (4 years 3 months)
Manage business operations - Establish systems and processes - Management Reviews - Resource Management and Development - User acquisition and engagement - Email Marketing - Handling Social Media accounts and marketing
Secured 2 Rounds of funding, Improved User Engagement

Full Time | Aug-2013 To Oct-2013 (2 months)
Business Research - Market sizing - Sourcing - Pricing

Regional Manager - East
Videocon Industries Ltd.
Full Time | Jan-2013 To Jun-2013 (5 months)
S&M operations for consumer durables including TV, Refrigerator, WM and AC
Avg monthly T/O: Rs 10-12 Crs
Brands: Videocon (Jan-Mar‘13), Sansui & Kelvinator (Apr-Jun’13)
Area: 5 branches across West Bengal + Odisha + North-East

Sales Strategy
Channel Management and Expansion
Sansui-Kelvinator: Increased target achievement from 41% in March to 82% in May
oCompetently increased sales of LCD/LED TVs by 500%, Refrigerators by 130% and CRT by 125%
oDeftly increased RTGS mode collections from 32% to 49%, improved business hygiene
oRevived 6 distributors; created 2 new distributors and 38 new direct dealers
Videocon: Expanded network by appointing 14 new direct retail outlets Rationalized cost & price calculations of the products for differentiation in markets
Actively shaped and executed total ATL & BTL marketing campaigns during Durga Puja & Diwali
Partnered with Radio Mirchi and Red FM to create communications

Deputy Regional Manager- Corporate Strategy Group
Videocon Industries Ltd.
Full Time | Apr-2012 To Dec-2012 (8 months)
President Office, implementing strategic initiatives – deputed at Kolkata for East Region development
-Standardized region and branch level MIS dashboards and reviews
-Prepared and presented sales analysis, market pricing analysis to top management
-Launched and managed Trade Promotions and customer schemes for the Durga Puja & Diwali festive season
-Planned and executed total ATL and BTL marketing campaigns during festive season within budgets
-Launched radio campaigns with Radio Mirchi and Red FM – strengthened LCD/LED positioning
-Supported in preparing business plan for new financial year 2013 (Jan-Dec)

AW Rostamani - Renault
Part Time | Dec-2011 To Mar-2012 (3 months)
To design a marketing strategy for Renault's Light Commercial Vehicle portfolio in Dubai, UAE
Designed relevant Marketing Strategy suggesting which segment of users to target and how to position the different LCVs impactfully through various advertising mediums.

Assistant Manager - OD & Change Management
Full Time | Aug-2008 To Feb-2011 (2 years 6 months)
- Core team member of ‘Ingenious’, a strategic project to bring about cultural change & transformation in the organization
- Designing and development of modules and interventions for two of the seven elements (AutoPassion and Customer Sensitivity) of Ingenious and working with other teams for designing other five elements
- Internal branding and communication of interventions
- A Quizmaster and part of the team that launched “Mahindra Auto Quotient – a quiz for auto enthusiasts” in association with NDTV India. This project started from scratch to build Mahindra brand in the youth of India, specially engineering and B-school students. Various activities included digital media strategy, pre-quiz blitz, on ground activation, event management at colleges and at studios, etc.
- The team launched an intranet website "Ingenious", keeping AutoPassion as focus area. A one-of-its kind website created for sparking and developing the passion for automobiles amongst the employees. Developed in consultation with India's leading brand expert Shombit Sen Gupta and then later modified it to "AutoQuotient" to create strong internal branding.
- Developed ‘AutoPassion as a Competency’ model for automotive business. A model which enables the employees to connect and engage with automotive business at different levels.
- Trained more than 300 engineers of R&D on Customer Sensiti

Assistant Manager - Ingenious Drive and Business Excellence
Full Time | Aug-2007 To Jul-2008 (11 months)
- Coordinating i4teams (Ingenious Ideas Incubation and Implementation teams) system across the sector covering over 11000 workmen & officers across five manufacturing plant locations
- Sector Coordinator for the Annual Assessments for Mahindra Manufacturing Excellence Awards (MMEA), for the product units across all 5 plants
- Developed an Idea Management System on the company intranet, which also included a reward points management system. Working along with the business team and IT function, this user friendly system was developed on Microsoft Sharepoint and proved to be very useful to users in manufacturing operations.
- Successfully coordinated two cycles, 2008 and 2009, of annual assessments and felicitations of MMEA. Various award categories included Productivity, Safety Health & Environment, TPM, Cost Management, Quality and Supply Chain Management
- Trained in assessment for the CII-EXIM Bank Award for Business Excellence.
- Submitted the application document for Golden Peacock National Quality Award, 2008 for M&M Automotive Sector

Graduate Engineering Trainee
Full Time | Aug-2006 To Aug-2007 (1 year )
- Design quality system for newly created Supplier Quality Assurance (SQA) function to standardize the practices across all the 5 manufacturing plants
- Monitoring & publishing monthly, quarterly and annual sector level PPM (parts per million) defects reports of SQA function
- Released the first version of MQS Guideline for SQA function
- Verified and documented the equation for Vendor Rating based on PPM defects
- Designed the Dealership Audit Checklist to carry out audits at Mahindra dealerships across India for improcing the service standards and systems
» 3 Projects
SSC Skill Certification Course, Warehouse Packer
Logistics Sector Skill Council, Sector Skill Council, India

Global Master of Business Administration
2011-2012 | score 80%
Research on Consumer Behavior towards Luxury Automobiles in Singapore, Jul-Sep 2011

Bachelor of Engineering or Technology
Sardar Vallabhbhai Patel Institute of Technology Vasad, Gujarat Technological University
2002-2006 | score 67%
Honorary Secretary and Treasurer of ISTE Student's Chapter, 2006, SVIT Vasad.
Started "Prakarsh" - a national level techinal fete, which has now become one of the most sought after events in Gujarat engg colleges.
Extra-Curricular Interests
  • The Art of War by Sun Tzu
  • Badminton
  • Mohit Chauhan
  • Chetan Bhagat
  • Snooker
  • A R Rehman
  • Dan Brown
  • Chess
  • Hans Zimmer
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Last viewed profile on 25 Feb, 2018 from Itanagar, India
Profile Snapshot
Sharad Bharadva is talented in Social Media, International Business, Marketing and other talents. Sharad is based out of Veraval & has studied Warehouse Packer, SSC Skill Certification Course from Year 2015-2016 in LSC-Logistics Sector Skill Council, Sector Skill Council, India.
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