Bangalore, , India
Media Planning, Digital Marketing, Web Analytics
0 Comment | 9 Views | 09 Oct 16  | Sumit Gurucharan Maurya
Advent of “Favorable Social Media” in 2016 – It’s too good to be favorites
Every one of us in the business wants to gain recognition and reputation in the market, therefore, all kind of marketing styles are being practiced and enforced by the businesses to become favorites. However, some business organizations are only associated with one-way communication and that’s the reason behind their lack of success.

In the contemporary world the only thing imperative to the audience is what they say, feel or do - i.e. two-way prompt communication. For such two-way instantaneous communication, the best channel is Social media.

Few years ago social media was an uncharted territory, an unfamiliar domain but today no one can deny its importance. Gradually more and more businesses are waking up to the reality of social media and how it is favorable for their growth and prosperity in the long run market.

Lets have a look on the reports of Social media examiner 2015:

84% of marketers have integrated strategies. Out of the 3,700 marketers surveyed, 84% said that they have integrated their social marketing with traditional marketing channels. Commonly used social networks. Source: Social Media Examiner’s
66% of marketers plan to increase their use of Twitter, YouTube and LinkedIn as they are Favorable & hold top spot for imminent plans.
While 93% of marketers are favorably using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities.
Video becoming more favorable as 57% of marketers use video in their marketing; however, 72% want to learn more about video marketing and plan on increasing their use of video. How Marketers Will Change Video Use Source: Social Media Examiner’s
Only 10% of marketers are involved with podcasting till now, yet 26% plan on increasing their podcasting activities and 43% of marketers want to learn more about podcasting.
Social Network Marketer want to learn more about Source: Social Media Examiner’s
Facebook and LinkedIn are the two Favorable social networks for marketers. When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%.
At least 91% of marketers want to know the Favorable social tactics and the best ways to engage their audience with social media.
Social media marketing is favorable for all kind of business as they help in increasing exposures, increasing traffic, improvising online reputation, develop loyal fans, generate leads, improve search rankings, reduce marketing expenses and improve over-all experience from sale to support.

As most of the large enterprises are using it effectively, Social Media is also favorable for small enterprises. Social Media is really important in order to be competitive enough to reach the customer and to take leverage of the fact that your customers and prospects are already using it.

What is Favorable Social Media?

Favorable Social Media is an essential component of marketing strategy which assists the organization & inspire the marketing team with the following five key elements -

Observance- Success in social media requires more listening and less talking. “Observe” your target audience online and join the discussion to learn what’s valuable to them.
Appearance- “Appearance” overtakes quality. It’s better to have 1000 connections who read, share and talk about your content with their connections than 10,000 connections who disappear after connecting with you the first time.
Perseverance- Social media marketing doesn’t happen overnight; it requires “Perseverance” as it’s far more likely that we need to commit long period of time to achieve results.
Confluence - A highly focused social media intended to build a strong brand which has a better chance for success and to “confluence” the community.
Influence - Publish amazing quality contents to build your online audiences of quality connections & Influence them to share it with their own audience.
Favorable social media is one big chunk of your Marketing strategy; it integrates with your brand to observe the target audience online to provide comprehensive and associated contents to join the conversation with audience to learn what’s valuable to them.

Favorable social media helps your business gain visibility and emerge in such a way where the target audiences read, share and talk about your social media content.

Favorable Social Media is to ensure constant engagement with your target audience to influence them to come together and promote your brand by constantly sharing views and content with other audience.

So, the time as arrived for the one who is unaware of Favorable Social Media to start using it favorably!

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