What is SEO?
Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
The goal of a search engine is to provide unbiased results that deliver the information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search.
Search engine optimization is essential because:
1.The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to your online store you need to in the top positions.
2.SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
3.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
4.SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
5.SEO is important for the smooth running of a big website. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is the increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
6.SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Why should you as a small business owner be concerned about search engine optimization (SEO)?
• Because you want to provide visitors to your website with such a fantastic user experience that they will tell others
• Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site in the top 5 spots on the returns page