Digital Marketing As a Career is booming career path for students. Digital marketing is one of those careers that require smart way in professional life. And according to a report digital marketing is expected to create 2.5 lakh jobs by 2016. The Digital marketing industry is both rapidly-moving and incredibly competitive. Digital Marketing is a job where every day is different for you. This industry requires passion and a desire to succeed. Those who are committed and passionate about the Digital Marketing As a Career, it is a career with excellent long-term prospects. As demand for digital marketing has grown, so has the number of specialist digital jobs require in companies and agencies.
what is Digital Marketing ?
Digital marketing is the use of the internet for advertisement and publicity. Digital marketing involves connecting with customers and building relationships in the same way as traditional marketing, but The key objective is to promote brands, build preference and increase sales through various digital marketing platform. Digital marketing is well known Businesses because of its lower costs.It allow you to get more accurate measuring of data than traditional marketing activities.
Why Choose a Digital Marketing As a Career ?
SEO Executive - SEO is unpaid method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo etc.
PPC Executive - PPC is method of increasing the visibility of webpages is through sponsored placements and advertising.
Email Marketing Executive - Email marketing is important to engage your customers and leads with your brand, many organizations send newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing .
Social Media Marketing Executive - Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know the power of social media to marketing the brand image of the company.
Mobile Marketing Executive - Mobile marketing provides instant updates, promo offers and information of customers’ interests.More and more people are going mobile. Smartphones have become very trendy among all age groups. A person needs to be a mobile freak to get into mobile marketing.
Ecommerce Executive - E-commerce, also known as online shopping .Consumers can find a wider variety of goods, often at more competitive prices.E Commerce refers to the buying and selling of goods and services via electronic channels, primarily the Internet.
Content Marketing Executive - content is king in today's marketing
Content marketing’s purpose is to attract and retain customers .Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
Affiliate Marketing Executive - Affiliate marketing is frequently overlooked by advertisers.Affiliate marketing at its very core is about relationships, a relationship between three parties
Display Advertising Executive - Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more.The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
In the digital marketing sector, students will get some kind of practical experience.
In the Digital Marketing Sector, students will get some kind of practical experience. so many institutions which provide these courses require a bachelor's degree from any stream. As digital marketing you have to knowledge in science, statistics, visualisation, student of any field can take up digital marketing as a career. In india courses such as Diploma in Digital Marketing, Executive Programme in Digital Marketing (EPDM), MSc in Digital Marketing and IAMAI approved programmes. Many management institutes such as IIMs offer programmes by NIIT.
If you decide that you would like to enter the Digital Marketing Sector. some skills are more important for certain fields of digital marketing. For example, when applying for a PPC Executive position, good mathematics and analytical skills will be in demand. When applying for an SEO Executive position, there may be more importance on good writing skills and creativity.
There are many opportunities in Digital Marketing As a Career because everyone wants to reach its targets via digital channels. you must know what is going on in the world and able to communicate with people.