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Testing plans for social media:
1.set goals then try to achieve it
2.posting times
3.calls to reaction
4.tone of voice
Before you get into testing your social media efforts, you need to determine what you want to test and how , you want some knowledge about it key performance indicators, and what are your goals?
1) Set social media marketing goals that align to business objectives
Set S.M.A.R.T. goals
The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success.
Each of your goals should be:
Specific
Measurable
Attainable
Relevant
Time-bound
This is the S.M.A.R.T. goal framework. It
These allow you to think of your potential fans, followers, and customers as real people with real wants and needs. And that will allow you to think more clearly about what to offer them
2)Learn everything you can about your audience
Create audience person's
Knowing who your audience and ideal customer is and what they want to see on social is key to creating content that they will like, comment on, and share
Social media analytics can also provide a ton of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social. These insights allow you to refine your strategy and better target your social ads.
Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90 percent of their users who referred other customers were between 18- and 34-years-old, and 65 percent of that group was using Android. They used that information to target their ads, resulting in a 40 percent lower cost per referral.
3) Conduct a competitive analysis
A competitive analysis allows you to understand who the competition is and what they’re doing well or not so well . You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.
This analysis will also help you spot opportunities. For example, maybe one of your competitors is dominant on Facebook, but has put little effort into Twitter or Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.
4) Engage in social listening
Social listening is another way to keep an eye on the competition. Here’s how to use Hootsuite streams for social listening and monitoring competitors
5) of you are already using social media tools you need to take a step back and look at what you have already done and accomplished. Ask yourself the following question
What’s working, and what’s not?
Who is connecting with you on social?
Which networks does your target audience use?
How does your social media presence compare to that of your competitors?
Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.
6) Test, evaluate, and adjust your strategy
Your social media strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try. As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.
1.set goals then try to achieve it
2.posting times
3.calls to reaction
4.tone of voice
Before you get into testing your social media efforts, you need to determine what you want to test and how , you want some knowledge about it key performance indicators, and what are your goals?
1) Set social media marketing goals that align to business objectives
Set S.M.A.R.T. goals
The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success.
Each of your goals should be:
Specific
Measurable
Attainable
Relevant
Time-bound
This is the S.M.A.R.T. goal framework. It
These allow you to think of your potential fans, followers, and customers as real people with real wants and needs. And that will allow you to think more clearly about what to offer them
2)Learn everything you can about your audience
Create audience person's
Knowing who your audience and ideal customer is and what they want to see on social is key to creating content that they will like, comment on, and share
Social media analytics can also provide a ton of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social. These insights allow you to refine your strategy and better target your social ads.
Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90 percent of their users who referred other customers were between 18- and 34-years-old, and 65 percent of that group was using Android. They used that information to target their ads, resulting in a 40 percent lower cost per referral.
3) Conduct a competitive analysis
A competitive analysis allows you to understand who the competition is and what they’re doing well or not so well . You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own.
This analysis will also help you spot opportunities. For example, maybe one of your competitors is dominant on Facebook, but has put little effort into Twitter or Instagram. You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player.
4) Engage in social listening
Social listening is another way to keep an eye on the competition. Here’s how to use Hootsuite streams for social listening and monitoring competitors
5) of you are already using social media tools you need to take a step back and look at what you have already done and accomplished. Ask yourself the following question
What’s working, and what’s not?
Who is connecting with you on social?
Which networks does your target audience use?
How does your social media presence compare to that of your competitors?
Once you gather all this information in one place, you’ll have a good starting point for planning how to improve your results.
6) Test, evaluate, and adjust your strategy
Your social media strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try. As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.
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Shraddha Vijay Sable follows various companies, these companies and employers can view Shraddha's resume.
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