What is the difference between Direct & Digital Marketing?

What is the difference between Direct & Digital Marketing?

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Direct Marketing is a braod term that refers to a type of marketing that utilizes a variety of advertisement (Print, Radio, Billboards etc.) media to appeal directly to the consumer and also solicits a direct response.

Digital Marketing also known as Internet Marketing, Web Marketing or e-Marketing is marketing of products/services over the the Internet. It relies on contionous engagement of the consumer through the internet slowly converting from a first time visitor to a lead and then to a client.

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