Shreyashi Banerjee - Business Writer at Infosys limited - Kolkata

Shreyashi Banerjee
Kolkata, West Bengal, India
Content Writing Copy Editing Marketing Communication
Polaris Financial Technology Limited

SIMC-Symbiosis Institute of Mass Communication

About Shreyashi Banerjee

Shreyashi Banerjee works as Business Writer at Infosys limited and is based in Kolkata, India. Shreyashi studied Master of Business Administration (Integrated Marketing Communication and Brand Management) at Symbiosis Institute of Mass Communication (2013-2015). Shreyashi lists talents in Content Writing, Copy Editing, Marketing Communication and Email Marketing.

Talents

Corporate communication

... among ... users in Kolkata

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among … users worldwide
Direct Marketing

... among ... users in Kolkata

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among … users worldwide
Email Marketing

... among ... users in Kolkata

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among … users worldwide
Marketing Communication

... among ... users in Kolkata

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among … users worldwide

Complete Talent Profile »

Professional Path

Business Writer

Infosys limited Full Time

Apr-2015 To present 11 years 5 months

Bangalore

Preparing marketing collateral, brochures, flyers, corporate presentations, client meeting documents and solution documents.
? Conducting market and industry research for creating executive summary framework specific to the deal.
? Proofread proposal and make suggested word choice and layout recommendations.
? Align with Global Marketing & Sales teams to understand key business drivers for the deal and come up with tagline and template after working with the dedicated graphic designer.
? Developing key messages (Win-themes) based on a value proposition and differentiators provided by the client, executive summaries and cover letters.
? Effectively managing multiple deals concurrently at various pre-sales stages.
CERTIFICATION & RECOGNITION – Shipley Limited – July 2015 Writing winning proposals with managing winning bids.

Associate Executive

Polaris Financial Technology Limited Full Time

Aug-2011 To Oct-2012 1 years 2 months

Project Manager – Internal Communication – Editor and publisher of the official weekly newsletter of Polaris, Connect across all the centers globally. In-charge of revamping the official blog of the CEO and Chairman of Polaris, Arun Jain.
? Copy Editor – External Communication – Under strict style guides of Polaris’ editing methods, edited and proof read User Manuals of clients (Sonali Bank, Citi Bank, Abu Dhabi Central Bank, Ned bank, Mekong Housing Bank, Max Bank), Share Point booklet, ECM campaign (Benelux) booklet and also White Papers, Case Studies, Case-lets, Fintellect (technology magazine for internal and selected external people); Efficient contributor of Annual Report spreads, Citations for Polestar award ceremony and Flyers for events.

Qualifications