Is there any scope in Market Research?

by Bhagyashree

5 Answers
Top Voted Recent Answer
1-5 of  5
5 Answers
Top Voted Recent Answer
  • Market research is basically information scouting about salability & standing of a product specific weather tangible or intangible. Since with each passing day consumerism taking new shape ,there is bound to have a huge demand for the people who posses knowledge base in this domain in general. Employers who recruit these professional typically constitute Market research agencies such as Hansa Research ,The Nielsen,Market Xcel Data Matrix Pvt. Ltd, etc
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  • yes.
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  • Without having a Market Research how could an individual or a company or an organisation know about the product. It is not feasible to invest or having any transaction without a Market Research,.
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  • Well, as per me market research always will remain a major section of marketing. Be it a new product launch, you got to study the market prior to assess the demand, present condition, pricing, distribution etc. For a running product or service too, you have to regularly monitor the market to assess the competetion, scope of further growth, i.e. the SWOT analysis etc. I think, market research will always remain, offcourse with changing technology the research methodologies and data sourcing points may change.
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  • In simple langauage , Market research collect the information from the market as per client objective. Then it is analysised insight and put forward to client with the facts and advise. It constitues  three key deparments : Research, Field operation and Data analysis. You can choose any of them as per your interest and calibre.
    Market research agencies are  ..  IMRB, ACneilsen, TNS, IPSOS , GFK, and BPO lke WNS, Annik, Toluna etc.
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