About Ratna Widhani
Ratna Widhani is based in Delhi, India. Ratna studied Bachelor of Commerce (Accounting and Management) at Kamla Nehru College (1997-1999). On Youth4work, Ratna has taken skill tests in E Commerce (rank 201 of 5,822, top 4%), Business Development (rank 911 of 15,724, top 6%) and Social Media (rank 5,440 of 25,256, top 22%). Ratna also lists talents in Business Intelligence, Business Consulting and Business Excellence.
Talents
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Social Media... among ... users in Delhi5440among 25256 users worldwide58.19percentile among worldwide users -
Business Intelligence... among ... users in Delhi…among … users worldwide -
E Commerce... among ... users in Delhi201among 5822 users worldwide77.16percentile among worldwide users -
Business Development... among ... users in Delhi911among 15724 users worldwide64.51percentile among worldwide users
Professional Path
Business Head - Ecommerce Operations
Vital gear
Full Time
Jul-2017 To
Nov-2019
2 years 4 months
- India Business Development ,Product & Marketing Strategy and P/L responsibility for the travel gear licensed brands CAT & National geographic in the bags and luggage category through ecommerce and retail
- Effectively managed business , operations and marketing across ecommerce partners on Myntra , Amazon and Flipkart to deliver an overall growth of 50% YOY 2. Ensuring visibility through marketing & promotions – digital ads, widgets, banners, hero products Maintaining overall ACOS to 10% with Brand page ACOS at 5% on Amazon.in 3. Maintaining Gold tier rating across fulfillment SLA, return rates and product quality. Operational efficiency through weekly tracking and management of returns. Reduced yearly returns(% to GMV )from 36% to 26% through detailed analysis on reasons, updating of content and improving operational processes on Myntra 4. Improved conversions from 1.94% to 2.90% ; Improved average page views by 33% on Amazon.in 5. Built SMU range for Flipkart keeping in mind the targeted consumer and their buying needs 6. Successfully planned promotions such as GWP , VPC during key events such as GIS andachieved 2X event period growth
Business Head - Ecommerce Operations
Bata India Limited
Full Time
Oct-2014 To
Jun-2017
2 years 8 months
- Role: Business Development, Product & Pricing Strategy, India Sourcing, P/L responsibility and Brand Management for footwear & apparel licensed brand CAT for the footwear category
- 1. Created brand presence through online on Myntra with CAT being amongst the Top 5 brands within 3 months of launch 2. Building the launch and marketing plan on Myntra with banners , contests , digital ads 3. Promotion of the brand through company social media
Product Head
Aug-2012 To
Sep-2014
2 years 1 months
- Product Strategy, India Sourcing, Category Management and assortment planning for CAT Footwear
- 1. Effective buy planning and merchandising for Cat Footwear through past season sell thru analysis , pricing strategy , inventory management , OTB , discount management and assortment planning assortment /sku planning based on store plannogram , catchment area and consumer behaviour across different channels 17 EBOs, 25 departmental stores and 120 MBOs with a business size of 24 crores 2. Concept , design and line plan brief for CAT Footwear and sandals India range launched in South and Tier 2 – Tier 3 cities 3. Managing Brand principles effectively and building strong relationships 4. Briefing retail partners on the key seasonal trends and product highlights for the upcoming season through product presentations at sales conferences 5. Ensuring presentation and execution of key product stories at retail as per the marketing calendar
Product Head
Reliance Brands Limited
Full Time
Feb-2010 To
Jul-2012
2 years 5 months
- Product Strategy, India Sourcing, Category Management and assortment planning for Timberland Footwear, Apparel & Accessories
- 1. Effective buy planning and merchandising for Timberland Footwear incorporating past season sell thru analysis , pricing & promotion strategy , inventory management , OTB , discount management and assortment /sku planning based on store plannogram , catchment area and consumer behaviour for 10 retail stores with a business sizes of 20 crores 2. Periodic sell thru analysis achieving 80% seasonal sell thru through a. Optimum inventory allocation and assortment planning b. Regular product sell thru analysis c. Timely replenishments ensuring top sellers in stock at all times d. Imparting training to staff to influence the sales of functional products e. Interstore transfers ensuring the presence of right product at the right place. f. Planning the promotion based on the seasonal and event calendar 3. Product briefs to brand based on Indian market requirements , consumer behavior and category gaps – influenced the revamp of the denim collection in apparel based on Indian market requis
Category Manager - Fashion
RPG - Spencers Retail
Full Time
Dec-2007 To
Feb-2010
2 years 2 months
- Product Strategy, India Sourcing, Category Management and assortment planning for Footwear and Fashion Accessories category
- . Building the strategy to start, build and grow the Mens, Womens and Kids Footwear category in large format hypermarket food stores of Spencer’s Retail . Planning the right category and subcategory mix of sports, casual and formal; gender mix ; pricing strategy ; branded vs private label mix 2. Negotiated effective business model and net margins with brands along with presence of trained brand promoters and seasonal promotions keeping in mind the hypermarket consumer 3. Built the private label for formal shoes and flipflops for hypermarket , supers and dailies 4. Built annual business of 7 crores with a gross margin of 25% 6. Additional responsibility for managing fashion accessories category and building private label for the hypermarkets
Qualifications
Kamla Nehru College
Bachelor of Commerce Accounting and Management
1997-1999
-%
My Story
A retail management professional with a forte in ecommerce operations and category management and. A movie buff , a mother to a 8 year old angel and who loves to gather new life experiences
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Other people named Ratna
- Ratna K. Bade, Kathmandu
- Ratna Vyas, Mumbai
- Ratna Shekar, Hyderabad
- Ratna Priya, Patna
- Ratna Kumari, Vijayawada
- Ratna Mandal, Nainital
- Ratna Deepika Matcha, Visakhapatnam
- Ratna Mahim, Vijayawada
