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Md Solayman
- Seo & Ppc Expert | Certified By Google & Hubspot
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Snippet means a small part of anything or brief extract. According to the Cambridge Dictionary, "snippet is a small and often interesting piece of news, information, or conversation". When we search anything on Search Engines like Google and others, they show title, URL and a foremost the best summary for each result. This summary is a snippet for the particular result. So the brief quotable passage for the each search result that appears underneath the title & URL is called a snippet.
It is an important SEO factor. An eye catchy and perfect snippet increase CTR to webpages. Google generate the snippet automatically from either the webpage’s meta description tag or contextual information on the webpage. The webmaster, who has good control over snippet gets more click to website and top rank in search listing. Using meta description tag is the best practice to control over it. But Google loves not to use a meta description to the advantage of generating more relevant snippet. Snippet is been altered based on different queries by different keywords. So it’s important to pay more attention to the content — especially around common keywords instead of using meta description tag.
Some notable information about snippet:
• Depending on the search term keywords in Context shows bold in snippet.
• There is fixed character limitation for snippet like, around 156 characters or total 928 pixel width per search result.
• Exceed information from this limit will end with ellipses.
• You can block snippet by using disallow command in robots.txt file and opt out of snippets by using the tag on your page.
Sometimes, Google shows listings where the snippet comes before the title & URL of a page, not after as usual format. Results displayed this way are called "featured snippets. Featured snippet are shown at top of all organic listing and Google said - this format is helping people more easily to discover what they’re seeking.
Solayman Rumon
Certified Inbound Marketer
SEO & PPC Expert at Best Link Digital
It is an important SEO factor. An eye catchy and perfect snippet increase CTR to webpages. Google generate the snippet automatically from either the webpage’s meta description tag or contextual information on the webpage. The webmaster, who has good control over snippet gets more click to website and top rank in search listing. Using meta description tag is the best practice to control over it. But Google loves not to use a meta description to the advantage of generating more relevant snippet. Snippet is been altered based on different queries by different keywords. So it’s important to pay more attention to the content — especially around common keywords instead of using meta description tag.
Some notable information about snippet:
• Depending on the search term keywords in Context shows bold in snippet.
• There is fixed character limitation for snippet like, around 156 characters or total 928 pixel width per search result.
• Exceed information from this limit will end with ellipses.
• You can block snippet by using disallow command in robots.txt file and opt out of snippets by using the tag on your page.
Sometimes, Google shows listings where the snippet comes before the title & URL of a page, not after as usual format. Results displayed this way are called "featured snippets. Featured snippet are shown at top of all organic listing and Google said - this format is helping people more easily to discover what they’re seeking.
Solayman Rumon
Certified Inbound Marketer
SEO & PPC Expert at Best Link Digital
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