Delhi, Delhi, India

About Arjit Mathur

Arjit Mathur works as Marketing Manager at McTec and is based in Delhi, India. Arjit studied Master of Business Administration (Marketing and Operations) at Amity Business School (2008-2010). On Youth4work, Arjit has taken skill tests in English Language (rank 31,632 of 356,213, top 9%). Arjit also lists talents in Customer Retention, Product Development, Product Launching and Product Life Cycle Management.

Talents
    • Customer Retention
      ... among ... users in Delhi
      …
      among … users worldwide
    • Product Development
      ... among ... users in Delhi
      …
      among … users worldwide
    • Product Launching
      ... among ... users in Delhi
      …
      among … users worldwide
    • Product Life Cycle Management
      ... among ... users in Delhi
      …
      among … users worldwide
Professional Path
Marketing Manager
McTec Full Time
Jul-2017 To present 9 years 2 months
  • • The role is responsible for achieving the set order booking/ revenue targets for the vertical in the region by effectively handling Key accounts and taking care of their entire range of telecom requirements
    • The role is responsible for identifying & developing new leads from new / existing accounts, coordinating first kick-off meetings, reviewing customer requirements, identifying Company capabilities for designing resolutions, ensuring preparation of RFS and project take-off
    • Further, the role handles day-to-day customer management operations and provides timely resolution for customer issues and complaints
    • The role is required to regularly interface with the client and take account of any changes in customer needs. The role is responsible for practicing effective relationship management, especially for clients requiring data solutions, to nurture associations
    • The role is responsible for achieving the set order booking/ revenue targets for the vertical in the region by ef
Product Manager
Mar-2016 To Jun-2017 1 years 3 months
  • • Strategic Planning and Revenue/Usage Enhancement- o Monitor, analyze and evaluate market trends , consumer behavior and competitor activity to identify new opportunities o Ensure Budgeted Revenues are met from existing customer base o End to End Responsibility of Internet Data Packs (Configuration, UAT, Sales & MIS) o Managing Customer Life cycle for Prepaid base to create a distinct service differentiation and stickiness • Conceptualize and develop new Data Products(Responsible for 15 million Marketing Revenues for Tata Photon Product)- o Create and execute strategies, analytical models and frameworks to identify and maximize opportunities based upon analysis to improve business performance (Average Revenue Per Usage) ARPU/Churn + Product Uptake) o Designing Data Plans as per Market Requirement o Engage customers based on micro segmentation, manage the performance of Customer Value Management campaigns • Product Management-U&R Activities - o Responsible in Increasing Data Usage pe
  • • Achieving Revenue of 15 Cr from Existing Customer Base in Q2 16-17 • Awarded TTSL High Flyer in Month of June’16 for achieving maximum Revenue
Product Manager
Oct-2013 To Mar-2016 2 years 5 months
  • • Strategic Planning/Customer Lifecycle Management- o Driving Net & gross adds Churn and Market Share o Drive Market share through right product mix/ segmented markets/ understanding of U&R o Individually performing all product planning, strategy, analysis, configuration, launch & promotion of products to enhance usage from existing higher users and driving usage of marginal/low subs • Revenue/Usage Enhancement/Product Management-U&R Activities - o Planning month on month revenue delivery as per the budget o Analyzing the performance of existing launched products in terms of Usage, Realized Rate, ARPAU & ARPU o Launching segmented offers/TYC’s/Happy Hours/B’day offers/Post to pre balance transfer/Payback program/Advantage Pooling Plans at circle level o Build Process and maintain close cross functional deliverables to ensure budget realization of revenues and MOU o Driving campaigns for non-users to convert in RES/upselling campaigns, and for low users to increase usage and revenue
  • Achieving Revenue of 100 Cr in Q1 14-15 from Voice Segment and maintain RMS of 34.3% • Consistently focusing on Non User & Dropout base which helped increase Customer Penetration from 19.6% in April to 21% in Aug growth of 1.4% • Achieved ever Highest Tertiary of 23.2 Cr in Sep’14 from 18.1 Cr in April • Delivered 30% month on month growth on 121 with average incremental revenue of Rs 150+ /sub/month • Closed second best churn nationally FY 2013-2014 • Awarded with MegaSSTar, the highest category award for a product manager for the period Jan-14 to Mar-14
Marketing Executive
Jul-2010 To Oct-2013 3 years 3 months
  • Product Lifecycle Management • Identified performance and revenue generated from Usage & Revenue Packs through Performance Reports • Analyzed the BTU penetration of REC base through BTU Performance Reports & ARPU/MOU Analytics Reports
  • “Rising Star of the Month” for Feb’13 for restricting the Gross Churn to 6.89% & Net Churn to 1.18% of the opening REC Base, being the lowest till date in 2012-2013 o “Rising Star of the Month “for Mar’13 for getting the incremental talk time of Rs.5 Million
Qualifications

Amity Business School

Master of Business Administration Marketing and Operations

2008-2010

-%

My Story
A performance driven MBA (Marketing) professional with 8 years of experience in:
Marketing – Usage &
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