Profile Snapshot
Aloke is based out of Delhi & has studied Marketing, PGDM-Post Graduation Diploma in Management from Year 2011-2013 in JIMS-Jagannath International Management School, Guru Govind Singh Indraprasth University.
Aloke Bansal is Skilled in Marketing, Product Management, Event Marketing and other talents.
Talents
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Public Speaking... among 0 users in Delhi…among 0 users worldwide -
Radio Broadcasting... among 0 users in Delhi…among 0 users worldwide -
Cell Biology... among 0 users in Delhi…among 0 users worldwide -
Direct Marketing... among 0 users in Delhi…among 0 users worldwide
Professional Path
Product Manager
Butterfly Appliances
Full Time
Apr-2015 To
present
10 years 4 months
- To advice and support MD & SH to accomplish business objectives by providing strategic critical information with regards to product & branding Planning & performance.
• Reporting to MD & SALES HEAD
•Managing whole Kitchen Appliances Segment which includes stainless steel designer kitchen utensils (cooking, serving, dinning & cutlery), Ceramics, thermos ware & Kitchen sinks.
• Working on new product development,
• Suggests Management with upcoming products,
• Handling whole cycle from Marketing of products to Branding and until it reaches to final consumer,
• Pan India visit to direct dealers & Distributors to understand what exactly going in the market and keeping eye on competitors.
• In shop branding (Dealer, sub dealer, distributor, C & F)
• Vendor management
• Catalogues designing, availability & distribution,
• Organizing & Coordinating Rural Marketing,
• MR management, - Introduced several new products such as THERMOWARE & CERAMICS with CUTLERY SEGMENT IN STAINLESS STEEL.
Marketing Executive
VIDEOCON INDUSTRIES LTD
Full Time
Jul-2013 To
Mar-2015
1 years 8 months
- To advice and support COO, AVP & SH to accomplish business objectives by providing strategic critical information with regards to product branding performance analysis vs. value turn over.
• COO support team.
• Coordination in execution of campaigns across different mediums print, radio, outdoor, TV.
• Competition tracking of new launches, catalogues, pricing, brand wise market size & share.
• Brand promotional activities- glow signs, in-shop branding, local event participation, outdoor site identification PAN INDIA.
• Tracking of allocated marketing budget by coordinating with PAN INDIA BMO’s.
• Quarterly planning for exhibitions and participation on all major exhibitions.
• Pop material utilization through distribution to channel partners/distributors and display in various location.
• Maintaining a tracker of all activities.
• Organizing exhibitions in upcountry locations for brand promotion. - WORKING UNDER COO SUPPORT TEAM & HANDLING PAN INDIA BMO's.
Qualifications
Jagannath International Management School
Post Graduation Diploma in Management Marketing
2011-2013
63%
Class Representative
Extra-Curricular Interests
Playing pool & reading novels
My Story
Very innovative & creative in marketing, strong bargaining power with good communication skills, personality, never quit unless and until work is completed and recognized, believe in smart work instead of hard work.
