About Viswanathan Venkataraju
Viswanathan Venkataraju works as Digital Engagement & Retention Manager at UAE Exchange and is based in Abu Dhabi, United Arab Emirates. Viswanathan studied Master of Business Administration (Marketing) at National Institute of Technology (2007-2009). Viswanathan lists talents in CRM, Customer Retention, Digital Marketing and Data Analysis.
Talents
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CRM... among ... users in Abu Dhabi…among … users worldwide -
Customer Retention... among ... users in Abu Dhabi…among … users worldwide -
Digital Marketing... among ... users in Abu Dhabi…among … users worldwide -
Data Analysis... among ... users in Abu Dhabi…among … users worldwide
Professional Path
Digital Engagement & Retention Manager
UAE Exchange
Full Time
May-2018 To
present
8 years 4 months
- Responsible for achieving top line (CPA, CLTV, Volume, Revenue, Budget) by managing Customer base, User Engagement & Customer Value and market expansion/penetration for UAE Exchange in UAE & Bahrain, Unimoni in Kuwait, Oman, Japan, Qatar, US, UK, Canada, Australia, Hong Kong and Malaysia, Bayan Pay (Mobile Wallet Solution) in KSA. Manage marketing campaigns and offers across channels like Email, SMS, Push notification, Outbound, Owned and Earned media. Increase ARPU/Transaction volume by creating customer segments and devising digital campaigns. Measuring campaign performance, conducting A/B tests on campaigns online and offline to improve campaign performance. Increasing loyalty by creating personalised, contextually relevant communication across the customer’s journey. Retaining the customer by creating data-driven customer segmentation and segment-specific offers. Handling Data analytics, reporting and tracking for the company for App and Website.
- Reduced CPA from $110 to $55. Increased the Registration to transaction conversion rate by 33%. Increased the transaction volume by 105% and the Average Transacting Size (ATS) by 3 times. Increased volume from the digital channel from 3% to 8% in a year. Successfully implemented gamified offer which yielded a 30% increase in High ATS customers, monthly Unique Users by 10%. Improved NPS from 7 to 9. Successfully Launched the Digital business Kuwait and Launched Re-brand campaign in UK, Australia, Canada, Oman, Qatar.
Product Marketin Manager
Vodafone India
Full Time
Apr-2015 To
Apr-2018
3 years
- Responsible for complete Prepaid portfolio (Voice & Data) which includes Product designing and customizations, promotions, segmentation, market analysis, Usage behaviour analysis to identify upgrade opportunities and reduce churn/downgrades. Handled monthly revenue of $ 27 MN for the circle and Unique User base of 15 MN subscriber. Managing top line (Prepaid Revenue, Revenue earning subscriber growth, ARPU, IC/OG ratio, Data Usage, Digital penetration) by managing base, User Engagement and creating prepaid products (Data & Voice). Developing GTM strategies & ensuring product availability both offline & online and tracking the product metrics. Create the end-to-end user journey communication across customer touchpoints using dynamic triggers.
- Launched 4G FY 17-18 with 1MN 4G Users (Fastest in the country to reach). Launched V-Connect app for Retailers, Spear headed “Data Recommendation” Program & “Speed is Good” campaigns to reiterate Vodafone’s Brand promise. Handled the entire GST changes for the state along with Finance team to ensure smooth transition on July 1st. Handled entire ICR exit and launched own 3G network in Rajasthan.
Product Marketing Manager
Tata tele service
Full Time
Jun-2009 To
Mar-2015
5 years 9 months
- Responsible for complete Small screen & Large screen Data revenue (Prepaid & Postpaid) and Value-Added services revenue which includes Digital penetration, acquisition, Customer Value Management, customizations, consumer promotions, Revenue enhancement and market analysis. Identify the target audience to increase the Data Acquisition at POS and increase the data penetration in existing customer base. Increase the revenue by cross selling across customer touch points (including IVR, PCN, BOD, Inbound and Outbound channels) by analysing Customer Satisfaction Survey leading, Net Promoter Score (NPS), sentimental analysis and customer complaints.
Qualifications
National Institute of Technology
Master of Business Administration Marketing
2007-2009
-%
My Story
A CRM professional with over 11 years of experience in Customer Life Cycle/Value Management including Base Management and Churn Management; Customer engagement, Revenue Management; Product Management; Customer Analytics; Strategy formulation & Business Development, Budgeting; Customer Journey mapping; Segmentation & Loyalty programs.
Specialities: Segmentation, Customer Value Management, Digital communication, Campaign management CRM.
Specialities: Segmentation, Customer Value Management, Digital communication, Campaign management CRM.
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Other people named Viswanathan
- Viswanathan V, Kanyakumari
- Viswanathan V, Bangalore
- Viswanathan S, Madurai
- Viswanathan M, Chennai
- Viswanathan Vmg, Chennai
- Viswanathan S, Nalgonda
- Viswanathan C, Bangalore
- Viswanathan. N, Madurai
