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The project gives an insight of the chocolate industry. It basically helps in understanding the consumer brand preference in chocolates limited to only few brands such as Cadbury, Amul,Nestle and Mars. The data collection source for this project was primary via means of Questionnaire filing and the target audience were 53 out of which 47 questionnaire were selected for data analysis.It helps to know on what basis the customer/consumer chooses the particular brand of chocolate.
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