Profile Snapshot
Anoop is based out of Bangalore & has studied Marketing, PHDGM-Post Graduate Diploma in Management from Year 2004-2006 in IIPM-Indian Institute of Planning and Management, Manonmaniam Sundaranar University.
Anoop Kudva is Skilled in Product Management, Brand Management, Communication Skills and other talents.
Talents
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Social Media... among 0 users in Bangalore…among 0 users worldwide66.69percentile among worldwide users -
Administration... among 0 users in Bangalore…among 0 users worldwide80.21percentile among worldwide users -
BPO... among 0 users in Bangalore…among 0 users worldwide78.51percentile among worldwide users -
Digital Marketing... among 0 users in Bangalore…among 0 users worldwide38.81percentile among worldwide users
Professional Path
Marketing Head
Dec-2015 To
present
10 years 9 months
- • Instilling a Marketing led ethos throughout the business;overseeing all the marketing activities of the organisation
• Envisage, plan and co-ordinate all Marketing Plans that include all Marketing tactics to deliver results as per the sales objectives
• Enablement of Sales force – both Field Sales and Inside Sales, with collaterals and marketing materials to help identify, progress and close opportunities
• Managing the Marketing budget for the Organisation which includes Internal Marketing Funds & Market Development Funds from OEM’s
• Familiarity with product lines and understanding of our target markets to provide an in-depth insight to the marketing function
• Plan, manage and execute the marketing campaigns that enhance the reach, responsiveness of such marketing campaigns, and support sales teams to achieve their targets
• Autonomous ownership and accountability of all marketing that includes – branding, email campaigns, events, round tables and digital marketing campaigns
Assistant Marketing Manager
Infosys limited
Full Time
Jun-2015 To
Nov-2015
5 months
- • Define and execute the Go to Market plans, growth strategies across the business with a pre-defined business and digital strategy
• Exposure to global marketing best practices with flawless execution of round international trade shows / Exhibitions
• Develop various marketing collaterals such as Case Studies, Client References, Solution Launch Video’s, Brochures and other electronic media, to effectively utilize the competencies of digital marketing.
• Manage budgeting and financials with vendors that include contract negotiations, contract execution, authorizing PO’s, to best execute the marketing support activities, from the vendor ecosystem
• Collaborate with cross functional teams from Horizontal Marketing, Branding, Marketing Operations, Finance to flawlessly execute marketing strategies per the corporate roadmap
Marketing Specialist
IBM India Pvt Ltd
Full Time
Apr-2010 To
May-2015
5 years 1 months
- • A Specialist with wide exposure to IBM’s Marketing structure, sales and opportunity management processes
• Familiarity with Product lines and understanding of our target markets to provide an in-depth insight to the marketing function
• Analysing client spend patterns, past and present engagement trends using support from the marketing analysts to support the growth and development of marketing programs
• Analyse, interpret and provide an executive view on the business and marketing performance, thus enabling leadership and business teams in effective decision making
• Assist in target setting and based on historical campaign data and current market conditions using data from marketing analysts and marketing operations teams
• Contribute in the strategy, decision making process and execution of marketing campaigns that enhance the reach, responsiveness of such marketing campaigns, and support sales teams to achieve their targets
Senior Analyst
Tesco HSC
Full Time
Dec-2008 To
Apr-2010
1 years 4 months
- • Support the Space, Range and Display teams with the schedule of Range Changes – that also includes the time for store associates are available to make these range changes
• Collate the Space, Range, and Display information to make and manage the schedule of range change activities based on seasonality, store affluence and store formats that are signed off with multiple stake holders like store managers, operations managers and store cluster directors
• Maintain the Central Operating Systems (Ranging Controls), so operations associate’s across the stores, merchandisers and category managers can effectively deliver range changes to stores
• Create and maintain the Equipment matrix for various merchandise groups in the SRD System
• Analyze, forecast, Prepare and Execute Space Relays, where stores across a format/(s) undergo massive change in space allocations and changing merchandise inventories
Senior Executive
TARGET
Full Time
Jun-2007 To
Nov-2008
1 years 5 months
- • Plan and execute direct marketing campaigns for identified guests in accordance with the acquisition and retention strategies
• Optimize and allocation of the right coupons to the right guests using the right customer segmentation, customer basket analysis and scoring patterns
• Associate scores to the guests based on the scoring patterns identified by larger analytics teams to line up the right kind of offer based on strategic priorities
• Analyze campaign performance using redemptions data and suggest campaign performance and optimization recommendations to stake holder
• Ensuring that the campaign deliverables are high on timeliness and accuracy
• Create and manage reports and methodologies that are standardized, to deliver clear, timely and actionable insights
Consultant
Symphony Teleca
Full Time
Jan-2006 To
May-2007
1 years 4 months
- • Analyze and interpret POS (Point of Sale) data into meaningful information for our client’s business teams
• Continuously provide top-line sales data, category performance data and ad-hoc data analysis from syndicated databases, secondary research sources, panel data (household data), in the frequencies defined by clients
• Identify business opportunities and issues from gaps in data to meaningful insights adding value to the client business teams
• Accountable for extraction, interpretation and presentation of data that is accurate, timely and action oriented for client business teams
• Flawless delivery of data restatements and continuously implementing data quality
• Work with different operation functions to ensure right placement of Products within appropriate line extensions, product lines and item placements
• Participate with quarterly business reviews with clients and key stakeholders
Qualifications
Indian Institute of Planning and Management
Post Graduate Diploma in Management Marketing
2004-2006
-%
Shri Dharmasthala Manjunatheshwara College
Bachelor of Computer Application Computer Application
2001-2004
66%
My Story
A creative and versatile marketing professional with 10+ years’ experience in diverse aspects of marketing, currently working with Crayon Software Experts India Private Limited as the Marketing Head. Proven track record in designing and execution of integrated marketing campaigns. Successfully planned and organized major Industry events. Having abilities in driving team efforts towards meeting company’s marketing objectives
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