About Abhishek Singh
Abhishek Singh works as Lead Media Manager at LeEco technologies india pvt. ltd. and is based in Bangalore, India. Abhishek studied Master of Business Administration (Marketing) at T John Institute of Technology (2007-2009). Abhishek lists talents in Advertising, Media Buying, Media Planning and Marketing.
Talents
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Advertising... among ... users in Bangalore…among … users worldwide -
Media Buying... among ... users in Bangalore…among … users worldwide -
Media Planning... among ... users in Bangalore…among … users worldwide -
Marketing... among ... users in Bangalore…among … users worldwide
Professional Path
Lead Media Manager
LeEco technologies india pvt. ltd.
Full Time
Dec-2015 To
present
10 years 9 months
- 1. I combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach its target audiences as effectively as possible. I apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness for my brand.
2. Liaising with the creative agency team, media agency and consumers to develop media strategies and campaigns;
3. Making decisions on the best form of media for specific campaigns and regions.
4. I undertake research and analyse data using specialist industry resources.
5. I also work on identifying target audiences, analyse their characteristics, behavior and media consumption habits;
6. Presenting proposals, including cost schedules, tweaking plan as per dynamics of company gets very crucial in my present assignment.
7. Managed end to end marketing for our E commerce vertical LeMall.com for its India's operation.
» 2 Projects
Qualifications
T John Institute of Technology
Master of Business Administration Marketing
2007-2009
-%
Extra-Curricular Interests
Reading
Cricket
Playing flute
My Story
After completing my MBA in marketing from Bangalore University, I've spent the last 09 yrs working with media industry very closely. My primary role is to identify which media platforms would best advertise my brand or product in India. Managing the modest marketing budget of around 20 Million USD. I enable my brand LeEco to maximise the impact of its advertising campaigns through the use of a range of media -
Press, Television, Radio, Internet, Out of home etc.
Press, Television, Radio, Internet, Out of home etc.
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Other people named Abhishek
- Abhishek Sayaji More, Islampur
- Abhishek Karn, Jabalpur
- Abhishek Chauhan, Vadodara
- Abhishek Kumar Singh, Delhi
- Abhishek Panth, Delhi
- Abhishek Singh, Gurgaon
- Abhishek Gorksh Khedkar, Pune
- Abhishek Pandey, Ghaziabad
