About Ayan Rakshit
Ayan Rakshit is based in Kolkata, India. Ayan studied Bachelor of Technology (CSE-Computer Science and Engineering) at Neotia Institute of Technology Management and Science (2008-2012).
Professional Path
Sr. Associate Marcom
INGRAM MICRO
Full Time
Jan-2019 To
Nov-2019
10 months
- ? Implement company SEO plans and create roadmap for accomplishments. ? Monitor effectiveness of SEO and marketing programs in terms of traffic. ? Optimize keyword use and effectiveness. ? Troubleshoot poor rankings and develop improvement strategies. ? Utilize keyword research tools to track progress and performance. ? Prepare comprehensive strategy updates, reports and forecasts. ? Developed on-site body content, Meta descriptions and page titles in support of SEO strategies. ? Regular basis Social Media post via Hootsuite platform. ? Increased relevant click through conversion rates. ? Worked productively with clients and staff to establish projects scopes and accomplish milestones. ? Stayed up-to-date on evolving SEO trends, practices and guidelines. ? Completed daily, weekly and monthly tracking reports for traffic and keyword performance.
Sr. SEO Executive
IGLOBAL IMPACT ITES PVT LTD
Full Time
Apr-2017 To
Jan-2019
1 years 9 months
- ? Worked as a Sr. SEO Executive to manage tactical execution of organic search strategies that include performing regular site audits, comprehensive and complex keyword research, analysis and Collaborate with the product and tech teams to drive initiatives for best user experience, site architecture and content, impacting rankings of category keywords in organic search results. ? Responsible for Initial Review & Analysis of the site; On page Optimization; Local Search Website Optimization with complete Internet Marketing plan & strategy to increase the visibility of the brand, traffic & leads. ? On-page And off-page SEO experience for increasing the web traffic. ? On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc. ? Creating high quality Backlinks using ethical SEO techniques.
SEO Professional
Avant Garde Omnimedia Pvt. Ltd.
Full Time
Jun-2016 To
Apr-2017
10 months
- ? Experienced as a SEO Professional with developing SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization and link building. I have a passion for optimizing websites to achieve business goals and a talent for improving organic SE rankings with my creative approach and thorough research and analysis. ? Develop SEO strategies, and implement and monitor campaigns ? Perform site analysis, keyword research and mapping, and assess link building opportunities ? Perform competitor SEO research ? Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness ? Prepare analytics and ranking reports and present to clients and management ? Maintain maximum effectiveness while adhering to strict deadlines and budgets ? Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors ? Knowledgeable on every Google algorithm update
SEO Executive
RK Web Solutions
Full Time
Apr-2015 To
May-2016
1 years 1 months
- ? Experienced as a SEO Executive with total SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimization and link building. ? Optimizing the websites to increase the traffic. ? Analysis of client’s web site, competitor analysis and top keywords analysis. ? Keyword Researching. ? On- Page and Off- Page Optimization. ? Content optimization: - Search engine friendly content development. ? Image and Video Optimization. ? PDF and MS word file Optimization. ? Dynamic optimization of web pages. ? Link Building: - Classified & Business Listings ? Configuring Google Webmaster Tool. ? Monitoring the Website Traffic with Google Analytics and Adwords Tools. ? Social Book Marking, Article Submission, Blogs Posting etc. ? Social Media Optimization ? Controlling Robots using robot.txt file, Meta tag and related attribute. ? Creating Sitemap.xml for website.
Qualifications
Neotia Institute of Technology Management and Science
Bachelor of Technology Computer Science and Engineering
2008-2012
-%
Extra-Curricular Interests
web Search
Painting
Contact details are visible to employers.
Log in or sign up as an employer
Other people named Ayan
- Ayan Sabui, Kolkata
- Ayan Kala, Kolkata
- Ayan Kanti Santra, Kolkata
- Ayan Maity, Kolkata
- Ayan Basu, Howrah
- Ayan Kar, Kolkata
- Ayan Chakraborty, Kolkata
- Ayan Kumar Roy, Nadia
