Bedanta Madhab Gogoi - Analytics Executive at GroupM - Bangalore

Bedanta Madhab Gogoi
Bangalore, Karnataka, India
Operations Management Marketing Data Analysis Statistics
ISMEB-International School of Management Excellence Bangalore

About Bedanta Madhab Gogoi

Bedanta Madhab Gogoi works as Analytics Executive at GroupM and is based in Bangalore, India. Bedanta studied Post Graduation Diploma in Management (Marketing and Operations) at International School of Management Excellence Bangalore (2017-2019). Bedanta lists talents in Operations Management, Marketing, Data Analysis and Statistics.

Talents

Tableau

... among ... users in Bangalore

…

among … users worldwide
Machine Learning

... among ... users in Bangalore

…

among … users worldwide
Operations Management

... among ... users in Bangalore

…

among … users worldwide
Marketing

... among ... users in Bangalore

…

among … users worldwide

Complete Talent Profile »

Professional Path

Analytics Executive

GroupM Full Time

Jun-2019 To present 7 years 3 months

Data Analysis, Business Insight generations, Deep Dive Analysis.
Assisting the campaign planners of social and programmatic platforms in data visualization and insight generation for Account-Based Marketing, targeting and tracking the success of campaigns of ABM. Extracting required data from IBM's marketing database using SQL and implementing global level deep-dive analysis Bootcamps of business units in the Indian market based on the device level and ad size level. Performing an Exploratory Analysis on Share of Voice, Social Mentions and Brand Health of IBM and its competitors in the Indian market. Twitter textual data classi?cation and text analysis. Increasing the accuracy and speed of Excel reports and automated Landing Page URL decoder with R programming to measure key KPIs for campaign monitoring such as ER, CPEV, etc. Design and Development of Databases for storing internal data.

Marketing and Operations Intern

Studio Fra Internships

Mar-2018 To Jun-2018 3 months

Business development for a UI/UX boutique design ?rm. SEO for the company’s contents. Prospective lead generation through LinkedIn. Attending meetups and networking
Lead generations and Networking.

Operations Intern

FlippAR Go Internships

May-2017 To Jun-2017 1 months

Worked as an Operations Intern. Handled the general management work, including E-commerce materials of the company. A?liate marketing at Amazon.
SKU handling, Startup culture.

» 3 Projects

Telecom churn rate dataset.

Dec-2018 to present

Identify the customers with the probability of churn. Finding out the factors determining the churn rate. Variable pro?ling and Missing values treatment. Providing a solution to management to retain those customers.

Bike sharing Data set.

Student at ISMEB-International School of Management Excellence Bangalore

Nov-2018 to Dec-2018

To run correlation test to find out the cross-correlations. Running the Regression analysis and finding out model fitness with the top predictor variables. Improving the model by adding other variables. Working with time-series data, finding out Seasonality and Trend.

Greatest Indian ODI batsman.

Aug-2018 to Sep-2018

To run descriptive analytics and build predictive models using logistic regression on it. Drawing insights from the results to guide decisions. The steps followed: Data Exploration, Data Preparation, Descriptive analytics, Predictive modeling(Logistic Regression), Interpreting the results, Model Validation.

Qualifications