Profile Snapshot
Amit is based out of Chennai & has studied Marketing, MMS-Master of Management Studies from Year 2004-2006 in KJSIM-K J Somaiya Institute of Management, Somaiya Vidyavihar University.
Amit Kumar Verma is Skilled in Business Development, Market Research, Marketing Communication and other talents.
Talents
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Market Research... among 0 users in Chennai…among 0 users worldwide50.06percentile among worldwide users -
Marketing Communication... among 0 users in Chennai…among 0 users worldwide -
Product Management... among 0 users in Chennai…among 0 users worldwide -
Marketing... among 0 users in Chennai…among 0 users worldwide
Professional Path
Manager Planning
Tractors and Farm Equipment Ltd.
Full Time
Nov-2013 To
present
11 years 9 months
- Participating in Business strategy documents, annual business plans and effectively managing budgets for promotional and marketing initiatives
Assessing changing needs and Mapping business dynamics with continuous monitoring of competitor moves for realigning strategies for business development
Presenting analysis on sales, sales force development, competition benchmarking, etc. to analyse gaps and proposing solutions for improving sales
Handling BTL activities and activation for all India
Organising Customer engagement activity along with mechanics and channel partners in markets where sale of Genuine product sales is low or nil
Designing and Executing Brand and Product promotion activities; Road Show, Sponsorship, Van Campaign, Retail Engagement Activity etc.
Responsible for Secondary network development across channel
Focus on driving sales for Newly developed Product, Accessories, Online sales and Alternate Channel
Develop, Implement & Communicate Branding and Communicatio - o Retail Engagement Activity – Engaged 25000 customers & 700 Mechanics who are not using genuine spares through engagement activity designed and executing
o Launch of Premium Club for High performer Channel Partner “SBU DIAMONDS”
o Recognized as “Best Support Function” in Annual Conference 2014-15
Deputy Manager
VE Commercial Vehicles Limited
Full Time
Nov-2008 To
Nov-2013
5 years
- Implemented strategic business plans/policies, targeting maximum revenue, profitability and cost effectiveness
Performance and deviation analysis report as against Business Plan for management review and ensuring approval for any deviation
Established annual/quarterly objectives focusing on improving efficiency and expansion of business
Analyze parts sales to identify opportunities for increasing sales & market share
Planning & Launching Campaigns, monthly schemes and other promotional activities to ensure higher parts sales
Competition analysis for various offerings and cost of ownership for spare parts
To inform customers and internal stakeholders about new services/product through posters, mailers etc.
Responsible for soft product development, launch and sales with respect to market needs
Ensure systematic and timely product launches and providing necessary training & tools to promote these products
Responsible for sales, support and vendor communication for Lubricant Busin - o Won Internal customer satisfaction championship award for the year 2011
o Developed Active Market Tool for estimating Parts penetration and implement corrective measures
o Launch of Volvo branded Merchandise in Indian Market for Trucks and Buses
Assistant Manager
Videocon Industries Limited
Full Time
Jun-2006 To
Nov-2008
2 years 5 months
- SWOT analysis, Product positioning, Competitor’s Analysis, Segment wise analysis which includes product portfolio, pricing strategies, market share, sales strategies & distribution of key markets for Group Brands
Analyzing internal sales reports, various research reports and recommending management in designing sales plans/strategies for achieving revenue target & setting the business plans for the Group Brands.
Analyzing the shortfall in the achievement of business plan for better performance.
Product benchmarking of Videocon product with reference to competition
Study of competition products and market survey
To understand existing product range, upcoming product range and prepare product planning chart
Product planning covering feature benefit analysis, identifying key selling features, interface with manufacturing for product innovations in the Color Television category.
Carry out the Media planning activities for the Group Brands to ensure cost effectiveness and better barg - o Designed and Prepared Corporate Brochure for Consumer Electronic Fair at Berlin
o Analyzed ORG-Gfk retail audit data to ascertain sales trend and corrective measures for Brand
Positioning and was highly appreciated by the Senior Management of Group Brands.
o Setting up Budget Hotels - Business Plan, Financial Model, City Selection, Launch strategy etc. on
Hospitality Industry; a proposed new venture of Videocon Group.
Qualifications
K J Somaiya Institute of Management
Master of Management Studies Marketing
2004-2006
-%
Extra-Curricular Interests
Teaching
Cricket
Reading
My Story
A result-oriented professional having 11 years of experience in growing business through Business/Market Development, BTL, Branding, Marketing Communication, Product Management and Business Planning & Strategy. Proven record in increasing sales, revenue and profit by utilizing and efficiently managing resources while developing and identifying new markets. Ability to understand the concepts and processes, taking holistic approach in solving problem along with excellent interpersonal skills.
