In this era where the sword of the warriors is their Mobile and the battlefield is the social media walls. We need to listen to what they need and make them listen that what is it we have to offer. they are too busy rushing through the feeds and having an information overload that it becomes difficult for them to choose from the existing. In order to sell anything, one should know what other have to buy and the accordingly enhance the features of the item on sale.
Recently I was provided with a very good example of the above. I was told that 'Even if someone wanted to buy a Mercedes, it depends on the employee as to what he can d to brainwash that same person and make them buy an Audi instead.'
In short, one should not just be hearing but even listening. Which all the more makes your product successful.