Pritesh Bore
Marketing Professional With 9+ Years Of Experience In Strategic Media Planning, Consumer Insights, & Brand Management
Mumbai, Maharashtra, India

About Pritesh Bore

Pritesh Bore works as Media Planning Manager at Star India Pvt Ltd and is based in Mumbai, India. Pritesh studied Master of Management Studies (Marketing) at Alkesh Dinesh Mody Institute For Financial and Management Studies (2004-2006). On Youth4work, Pritesh has taken skill tests in Marketing (rank 391 of 142,054, top 1%). Pritesh also lists talents in Media Planning, Market Research, Brand Management and Vendor Management.

Talents
    • Strategic Planning
      ... among ... users in Mumbai
      …
      among … users worldwide
    • Vendor Management
      ... among ... users in Mumbai
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      among … users worldwide
    • Client Service
      ... among ... users in Mumbai
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      among … users worldwide
    • Innovation
      ... among ... users in Mumbai
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      among … users worldwide
Professional Path
Media Planning Manager
Star India Pvt Ltd Full Time
Oct-2014 To present 11 years 11 months
  • • Integrated Planning & Strategy for accelerating growth of channels/Shows, through factual consumer insights & actionable 360o strategic Media plans with disruptions/innovations.
    • Leading the team for Planning of – Life OK, Star Gold, Channel V, Star Pravah, Star Jalsha
    • Maximize promo reach & show awareness through Television, Print, Outdoor, Radio, Digital Cinema & activations to achieve desire program reach
    • Ensure and constantly monitoring the business landscape through key metrics
    • Provide inputs for prioritizing markets, target segments and media vehicle selections
    • Long term planning to improve channel performance in key markets
    • Manage agency relationships to ensure deliverables are met in terms of campaign planning & implementation
    • A data-based and analytical approach to defining key market communication strategies
    • Exploring and suggesting media innovations in various channels
    • Work closely with various category teams to deliver on brand and marketing ob
  • • Successfully launched STAR’s digital brand Hotstar - More than 50mn app download within a year
    • Achieved desired program reach targets through strategic media promotions for television shows
E- Marketing Analyst
Auravita.com Full Time
Nov-2013 To Apr-2014 5 months
  • • Translate data into meaningful insights & actionable recommendations.
    • Define weekly/monthly/quarterly KPIs for online campaigns and e commerce performance
    • Design and create custom actionable reports in analytic platforms to measure performances of marketing channels
    • Analyzing data and making recommendations, using a variety of tools to evaluate overall performance of online Campaigns and site designs
    • Continuously refine: customer segmentations, retention values and lifetime values
    • Helping to define web asset optimization plans for marketing efforts
    • Presenting findings and recommendations to key stakeholders
  • • Successfully prepared & Implemented Email marketing strategy. No. of orders increased by 6%
entrepreneurship assignment
buynsellindia.com Full Time
Jul-2012 To Sep-2013 1 years 2 months
  • Buynsellindia.com (E-commerce) was a leading online marketplace having 15000+ products across 24 categories. Attempt to entrepreneurship failed. (Ecommerce portal buynsellindia.com launched in 2012)

    • Devising strategies to drive online traffic to the portal.
    • Managing online brand and product campaigns to raise brand awareness & sale
    • Tracking conversion rates and making improvements to the portal.
    • Utilizing a range of techniques including paid search, SEO and PPC on AdWords & Facebook
    • Improving the usability, design, content and conversion of the portal
    • Evaluating customer research, market conditions and competitor data
    • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
  • Developed digital campaigns resulted in 300% increase in targeted traffic on E- commerce portal Buynsell Facebook Fans increased from 4300 to 18000+ by contests & Facebook marketing
Business Manager
GroupM Full Time
Jan-2011 To Jun-2012 1 years 5 months
Mumbai
  • • Strategically planned & executed MNP, 3G & low balance services through media plans
    • Analyzing and researching the target audience's character, purchasing and media habits.
    • Work on “annual media review & outlook” for Vodafone.
    • Advising the creative team and clients about the most effective media combination.
    • Considering appropriate timings of media activities, based upon usage patterns and seasonal factors.
    • Managing budgets and maintaining advertising spend records.
    • Monitoring and updating clients on the effectiveness of campaigns.
  • • Planned & executed campaigns on television media for Vodafone; resulted in high brand awareness
    • Prepared & presented “annual - media review & strategy” for Vodafone
Media Planner
Mudra Radar Full Time
Feb-2008 To Aug-2010 2 years 6 months
  • Dedicated media researcher & planner for Anil Ambani Group (Reliance)
    Reliance Telecom: Major Telecom Company
    Big Pictures: Movie producing company
    BIG Cinemas: Multiplex
    Zapak.com: Online gaming portal
    BIG FM: Leading radio station

    • Undertaking research and analyzing data using specialist industry resources.
    • Identifying target audiences and analyzing their characteristics, behavior and media habits.
    • Presenting proposals, including cost schedules, to clients.
    • Recommending the most appropriate types of media to use, as well as the most effective time period
    • Execute brand campaigns, planning schedules, formulation of results and campaign analysis
    • Evaluating the effectiveness of campaigns in order to optimize future campaigns
Qualifications

Alkesh Dinesh Mody Institute For Financial and Management Studies

Master of Management Studies Marketing

2004-2006

68%

Lokmanya Tilak College of Engineering

Bachelor of Engineering or Technology Production Engineering

2000-2003

60%

Vartak College of Engineering

Diploma in Production Technology Production Engineering

1997-2000

60%

My Story
Marketing professional with 9+ years of experience in Strategic Media Planning, Consumer Insights, & Brand Management for brands across Broadcasting, e-commerce, telecom, financial & entertainment sector
An award winning planner and strategist with proven abilities in accelerating growth through providing factual consumer insights & actionable 360° strategic media plans
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