Raja Rana
Siliguri, West Bengal, India

About Raja Rana

Raja Rana works as AREA SALES MANAGER at NILGAI FOODS PVT LTD., and is based in Siliguri, India. Raja studied Post Graduation Diploma in Management (IB-International Business) at Siliguri Commerce College (2000-2002). On Youth4work, Raja has taken skill tests in English Language (rank 22,176 of 356,213, top 7%). Raja also lists talents in Quick Learner, Brand Management and Distribution.

Talents
    • Distribution
      ... among ... users in Siliguri
      …
      among … users worldwide
    • Quick Learner
      ... among ... users in Siliguri
      …
      among … users worldwide
    • Brand Management
      ... among ... users in Siliguri
      …
      among … users worldwide
    • English Language
      ... among ... users in Siliguri
      22176
      among 356213 users worldwide
      67.2
      percentile among worldwide users
Professional Path
AREA SALES MANAGER
NILGAI FOODS PVT LTD., Full Time
Sep-2015 To present 11 years
  • I am currently working with M/s NILGAI FOODS PVT LTD, in the role of Area Sales Manager based at KOLKATA, with precise responsibilities in rolling out the business plan both in General trade and Modern Trade and HORECA.

    I have consistent exposure in C&FA appointment/ management, supply chain and inventory management, and also have consistently proved in the distribution and territory expansion in FMCG trade.

    Currently my roles envisages business roll out in the West Bengal/Sikkim and Bhutan, with base in KOLKATA, in the larger context for appointment of channel partners across in the state, brand launch and promotion in the BTL activities, and follow procedures in the brand building exercises
  • I am currently delivering my responsibilities in brand launch, channel appointment at different stratus like CFA and distribution, in segment like MODERN TRADE, and General Trade and HORECA
AREA SALES MANAGER
POLYCAB WIRES PVT Full Time
Sep-2013 To Aug-2015 1 years 11 months
  • I was with Ms POLYCAB WIRES PVT LTD, in the post of Senior Executive ( Sales and distribution), from the period Sep 2013 to Apr 2015, and was based at SILIGURI and had delivered responsibilities in the capacity of:- 1) Channel appointment, monthly, revenue generation and target achievement, and to achieve the parameter in products REACH, achieving CUSTOMER MARKET SHARE, and analyzing competition, and implementation of sales promotion activities in the territory of North Bengal/Sikkim. I do also train the field people in their field activity.

    Also includes project sites visits, in relevance to our products, and project appraisals, competition analysis and reporting for pricing approval in project sales
  • i have developed distribution from dealer mode, have identified channels, and development strategy
Territory Manager
Ingram Micro Inc Full Time
Sep-2010 To Aug-2013 2 years 11 months
  • ) I have worked with BrightPoint ,an Ingram Micro Company( US Mnc-in IT wireless application, and mobile device distribution business) from the period Sep 2010 to aug 2013, as Territory Manager for North Bengal, based at SILIGURI, the Company is engaged in the distribution of wireless a device lifecycle products, I performed responsible in telecommunication/mobile life cycle device, which entails distribution of smartphones, with responsibilities in following areas:-
    (a) Market penetration for increasing the width and depth of distribution.(b) Field study and verifying prospects for new town launch.(c) distribution management in terms of revenue, new acquisition and prospects development. (d) Coordinating training program to fields sales Executive.(e) Coordinating retail mapping, understanding competition strategy and evaluating process to counter competition in the market
  • launching Premium segment in highly competitive segment, distribution management
TERRITORY SALES MANAGER
RELIANCE TELECOM LTD., Full Time
Jan-2008 To Aug-2010 2 years 7 months
  • I had the successful career with Ms. RELIANCE TELECOM LTD., from the period 29th Dec07 to till 15thSep2010 as Territory Sales Manager,(prepaid/GSM)and was posted at Sikkim, the responsibilities were managing distribution in whole of East and North Sikkim. Achieving activation as well as revenue target, product orientation to trade, managing new product launch, developing effective means of channel partner, appraisal of implemented promotion and ensuring the effective merchandise for consumer awareness, This envisages managing the market in both technology of telecommunication of Reliance Communication GSM and CDMA, with major responsibilities in sales process execution nd revenue achievement.
  • Consistently have launched the new town, brand management, channel development,
FEDERATION SALES OFFICER
GUJARAT COOPERATIVE MILK MKT FED LTD., Full Time
Jan-2007 To Dec-2007 11 months
  • I have also worked with M/S GUJARAT CO-OPERATIVE MILK MARKETING FED. LTD., the federation owing the brand AMUL in the diary segment, working as a sales front liner (FSR) from the period Jan,2007 to 28th Dec07, was responsible for (a) managing distribution (b) expansion of distribution (c) coordinating of new launch (d) imparting training to local field people.
    (e) I was leading the sales operation of brands of diary products in Bhutan and Dooars, and key point of mass success was in managing coordinated launch of Amul kool drinks in Bhutan, the brand is the huge success both in penetration and products reaches in the far flung market of Bhutan.
    (f) I had been instrumental in procuring large institutional orders from the administrative body in Bhutan for selling Dairy milk/Whitener, and thereby have gained knowledge in institutional and large body contracting sales .
  • instrumental in launching the Amul beverages segment, market mapping, target consumer outlets, and brand management
SALES OFFICER
TASHI GROUP OF COMPANIES Full Time
May-2000 To Dec-2006 6 years 7 months
  • Worked with M/s Tashi Commercial Corporation, Phuentsholing: Bhutan in the post of Sales Executive, since from May 2000 to Jan2007, and in pursuance had been responsible for performance in the following areas. (a) distribution of fmcg products (b) coordinating new launch at assigned territory (c) meeting the monthly target.
    ( a) have coordinated many of fruits products launch in Dooars and Bhutan during my career with Tashi Group in Bhutan, distribution management has been key area of operation.
    (b) I was one of the team leader in the group of Sales Executive in monitoring the distribution of FMCG products, evaluating indenting process, bridging gaps in the sales and supply, and inventory management,










    and thereby achieving the targets in all parameters and assignment. I have gained exposure in handling different SKUs as Tashi Commercail Corporation is the huge distribution house.
  • Program development in logistics, inventory management, supply chain in the spheres of sales and distribution management
» 1 Project
Qualifications

Siliguri Commerce College

Post Graduation Diploma in Management International Business

2000-2002

64%

North Bengal University

Bachelor of Commerce Commerce

1997-1999

-%

My Story
I am Mr Raja Rana, 3rd child from the birth of my parent. I am Professional of Sales and Distribution, armed with professional education in International marketing. I have started career as beginner in sales and distribution. With over professional experience in FMCG, TELECOM, IT DISTRIBUTION and also in large electrical company. I have consistently proved the DELEVERY of responsibilities with large blue chips company like GUJARAT CO-OPERATIVE MILK MKT FED, RELIANCE TELECOM, INGRAM MICRO.
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