Delhi, Delhi, India

About Ripu Daman Singh

Ripu Daman Singh works as Manager Marketing & Communication at FCML Projects Pvt. Ltd and is based in Delhi, India. Ripu studied Post Graduation Diploma in Management (Marketing) at ICFAI University (2008-2009). On Youth4work, Ripu has taken skill tests in Marketing (rank 6,787 of 142,054, top 5%), Aptitude (rank 125,663 of 3,606,048, top 4%) and Communication Skills (rank 63,319 of 375,956, top 17%). Ripu also lists talents in Marketing Communication, Advertising, Public Relations and Sales.

Talents
    • Public Relations
      ... among ... users in Delhi
      …
      among … users worldwide
    • Advertising
      ... among ... users in Delhi
      …
      among … users worldwide
    • Customer Service
      ... among ... users in Delhi
      …
      among … users worldwide
    • Marketing Communication
      ... among ... users in Delhi
      …
      among … users worldwide
Professional Path
Manager Marketing & Communication
Mar-2013 To present 13 years 6 months
  • Responsible for Marketing, Promotions, Branding, Events, Corporate Communications & PR.
    Handling all the internal as well as external communications.
    Collateral management. Designing, proofing, printing & dispatching/mailing.
    Designing, scheduling and releasing advertisements in various media.
    Creation and dissemination of press releases and handling all the PR Activities.
    Online promotion of the company, Social Media Marketing at FaceBook and Twitter.
    E-mailer designing and handling mailing software to send E-mailers.
    Planning and organizing events.
    Content management (website, newsletters, product brochures, catalogues, e mailers).
    Coordination with various vendors like designers, printers, fabricators, photographers and other various agencies.
  • Started Digital Marketing, Social networks to promote Brand FCML. Photo campaign on Facebook, Twitter and Youtube. Designing of e-mailers and posting to customer data-base.
Senior Manager Admissions
Nov-2010 To Nov-2012 2 years
  • Planning and implementation of online and offline advertising campaign.
    Coordination with media and PR agency for PR activities.
    Management of admission related information on institution’s web-site.
    Participation in Education Fairs and seminars.
    Developed manuals, promotional materials presentations, press releases, newsletters, and other forms of corporate communication literatures
    Responsible for generating communication materials like press releases, media alerts, newsletters , fact sheets and other communication materials
    Providing onsite event support like product briefings, tradeshows and executive interviews
    Responsible for development of variety of internal and external Corporate Communications
    Handled various Corporate Communications activities like planning development, media relations execution and trade show support.
    Oversee the strategies of internal communication related with business activities of the organization
    Laisoning with local and regional media partners and agencies to improve and increase media coverage
    Managing external contacts to ensure the best image of 'Jaipuria'
  • Successfully supported admissions support activities, for two years, for four Institutes run by Jaipuria Group.
Manager Admissions
Mar-2009 To Nov-2010 1 years 8 months
  • Brand building activities and promotions at educational institutions.
    * Management of Business Development / Marketing Team
    * Involved in market research, strategizing.
    * Media Planning, budgeting and buying for print and online.
    * Management of advertisement campaign, fairs, corporate meets.
    * Plan, develop and implement of marketing and promotional strategies.
    * Responsible for internal and external communications, brand management, advertising, public relations.
    * Responsible for optimization of media visibility through PR and advertising
    * Coordination with PR and Advertising agency.
    * Planning & Management of Integrated online marketing campaigns ( SEO, SEM, Microsite, lead generation, e-mailer, social media marketing )
    * Developed manuals, promotional materials presentations, press releases, newsletters, and other forms of corporate communication literature.
    * Standardization of material spec of marketing collaterals, signage to ensure Brand identity.
  • Successfully planned and executed admissions support activities for Institute.
Business Development Manager
Sep-2007 To Apr-2009 1 years 7 months
  • Regional In-charge - Business Development - Delhi
    * Responsible for development of business for School Products, i.e. IIT-JEE, LAW, BBA and HM, for East, South and Noida centers of Delhi Region.
    * Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets.
    * Organizing and conducting various events such as seminars and workshops in various Schools.
    * Planning of marketing events, brand building activities and Direct Sales activities.
    * Analyzing market trends to develop new business development initiatives and selling strategies.
    * Ensuring effective servicing at the center-counseling at the front desk, timely and effective follow up of database and enquiries.
  • Successfully planned and executed marketing activities for test-prep programs for IIT-JEE, LAW, BBA and HM, for East, South and Noida centers of Delhi Region.
Corporate Relationship Manager
Sep-2004 To Sep-2007 3 years
  • * Responsible for various operational activities assigned for smooth functioning.
    * Brand promotion.
    * Formulation of marketing strategies & execution of sales plans.
    * Building press relation, media coordination and arrangement of press conference
    * To organize mega events like Career Fairs and Expositions, Education Conclaves, Seminars, etc.
    * Public Relations through publications-Directions, Foundations and Options Abroad
  • Successfully planned and executed business development for the organization by obtaining more business from clients and getting new process
Senior Executive Brand Management
Dec-2000 To Dec-2003 3 years
  • Responsible for internal and external communications
    * Handled and executed city level marketing & promotion events across Delhi.
    * Advertisement designing and release through advertising agency
    * Marketing and branding material development with advertising agency.
    * Execution of marketing events and brand building activities.
    * Building press relations and media co- ordinations for press and advertisement release.
  • Successfully learned and executed all marketing related tasks.
Qualifications

ICFAI University

Post Graduation Diploma in Management Marketing

2008-2009

55%

Young Men Christian Association

Post Graduation Diploma in Advertising and Public Relations AdCoMM

1997-1998

60%

Atma Ram Sanatan Dharma College

Bachelor of Commerce Commerce

1993-1996

-%

Extra-Curricular Interests
Hockey Badminton Hindi light music
My Story
In past 12 years I have worked in Marketing Management and have successfully handled Marketing, Promotions, Brand Building , Customer Relationship Management and Team Management. I have following skills:
- Attitude to work in challenging environment with temperament to handle responsibilities.
- Good knowledge about various Marketing communications (Mar-com) practices.
- Communication and marketing experience majorly in education Industry.
- Strong communication and presentation skills
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