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Ideally, your offering is the perfect solution to your prospect’s pain, but pushing your brand on prospects too early in the marketing video can make prospects feel defensive, as though they’re being given the hard sell.
One benefit of creating video is that you show, rather than tell, people how to solve their problems. Establishing an obvious, objective solution as the answer to their pain helps prospects remain open-minded and eager to know more.
Being objective and honest while discussing the following questions about the solution you’re proposing helps ensure that you aren’t selling too hard or too soon.
One benefit of creating video is that you show, rather than tell, people how to solve their problems. Establishing an obvious, objective solution as the answer to their pain helps prospects remain open-minded and eager to know more.
Being objective and honest while discussing the following questions about the solution you’re proposing helps ensure that you aren’t selling too hard or too soon.
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Shraddha Vijay Sable follows various companies, these companies and employers can view Shraddha's resume.
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