Savitri M

4.7+ Years In Research & Marketing; Working With Time Inc (Parent Company Of Time Magazine)
Bangalore, Karnataka, India
SEO Search Engine Optimization, Marketing
About
• 4.7+ years of experience in primary market research, ATL/BTL marketing and deriving brand strategies across publishing (especially news/sports and lifestyle groups) and online categories
• Proficient at generating insights and sound knowledge of social media and online marketing
• A strong individual and effective communicator, with good planning, organizing and motivating skills
Talents
Work Experience
Senior Analyst - Consumer Insights
TIME Inc
Full Time Jul-2015 To present 9 years 9 months
Responsibilities
  • Research
    - Developing, programming and launching surveys – followed by data cleaning, weighting, and analysis
    - Defining, collecting information, establishing facts and drawing valid conclusions to drive insights
    - Reporting/presentation development
    - Supporting manager by leveraging existing research conducted for assigned brands/business unit as
    - well as across Time Inc. for responding to stakeholder inquiries
    - Participating in departmental initiatives and executing special projects

    Marketing and Insights
    - Identifying new opportunities using research and managing the innovation funnel from ideation to launch stage
    - Providing regular recommendations to the editors of the prestigious titles around consumer sentiment, trends and industry changes
    - Deriving strategies and marketing plans for brands with stated business objectives

    Titles worked for: TIME, People, InStyle, Entertainment Weekly, Fortune, Southern Living, Cooking Light, Sports Illustrated
Analyst - Customer Insights
Optimal Strategix Group (OSG)
Full Time Aug-2014 To Jul-2015 11 months
Responsibilities
  • - Overseeing and steering multiple qualitative and quantitative projects simultaneously from start to finish
    - Creating kick-off decks and research proposals for internal and external use
    - Designing questionnaires for individual research studies and analyzing the data
    - Coming up with key insights for the clients, to meet the research objectives
    - Managing multiple partners and survey/sample vendors involved with each project in order to meet objectives in a timely fashion
    - Analyzing and interpreting both qualitative and quantitative data and reporting

    Skills acquired: QNR designing, client communications, market research, data analysis
    Clients worked for: Janssen Pharmaceuticals, Johnson & Johnson, Tata Housing, HP, Becton Dickinson
Business Analyst - Sales, Marketing and Outreach
Godot Media
Full Time Dec-2012 To Aug-2014 1 year 8 months
Responsibilities
  • Company - Godot Media

    - Lead Management: Replying to enquiries, Proactively following up on leads going cold, Adding converted leads to CRM, Requesting delivery event and project specs creation
    - Client Management: Build a strong client relationship, Ensure delivery went on time, Cross-sell / Up-sell, Trigger revision requests, Communicate anticipated delays or any other problems, Coordinate with workplanning in-charge on getting projects specs and calendar events up, and overseeing that the delivery is made on time
    - Business Development and Sales: Make cold contacts with large prospective clients through email, LinkedIn, Phone, Twitter and other channels, and take promising leads to conclusion, Pursue partnership opportunities, Discover, explore and rollout other sales channels (like niche forums, marketplaces etc.)
    - High-end outreach an
Achievements
  • • Outreach and marketing: Successfully handled outreach related efforts like guests posts and contacting PR agencies, recommend solutions for improving traffic, created marketing materials like email drafts, newsletters, power point presentation and videos – all resulting in improved sales.
    • Sales target: Part of a 2-member Business Development team that achieved the highest monthly sales revenue for the year 2013.
    • Business Development and Partnerships: Instrumental in re-launching the service in the Indian market and initiating partnerships with the Indian clients.
    • Campaign management: Successfully created email and social media marketing campaigns resulting in an increase in leads and revenue.
Education
Post Graduate Programme in Management, Marketing
International School of Management Excellence BangaloreBangalore University
2011-2012 Score98%
1. Outstanding Achievement Award - for being the college topper
2. Excellence Award - for being the specialization topper
Extra-Curricular Interests

  • Badminton

  • Writing

  • Singing

Profile Snapshot
Savitri is based out of Bangalore & has studied Marketing, PGPM-Post Graduate Programme in Management from Year 2011-2012 in ISMEB-International School of Management Excellence Bangalore, Bangalore University.
Savitri M is Skilled in SEO Search Engine Optimization, Marketing, Communication Skills and other talents.