Delhi, Delhi, India

About Sonu Pandey

Sonu Pandey works as Search Marketing Manager at Odino Pixar Pvt. Ltd. and is based in Delhi, India. Sonu studied at Karnataka State Open University (2012-2014). On Youth4work, Sonu has taken skill tests in Digital Marketing (rank 82 of 28,247, top 1%). Sonu also lists talents in SEO Search Engine Optimization, Social Media, Pay Per Click and Communication Skills.

Talents
    • Social Media
      ... among ... users in Delhi
      …
      among … users worldwide
    • Digital Marketing
      ... among ... users in Delhi
      82
      among 28247 users worldwide
      97.85
      percentile among worldwide users
    • Email Marketing
      ... among ... users in Delhi
      …
      among … users worldwide
    • Landing Page Optimization
      ... among ... users in Delhi
      …
      among … users worldwide
Professional Path
Search Marketing Manager
Sep-2012 To present 14 years
  • Responsible for planning and executing online marketing strategy for clients at Odino Pixar Pvt. Ltd.
    Working on several SEO & SEM projects (Website and landing page optimization, Conversion rate optimization, Adwords and Facebook campaign management)
  • Project Management enhancing website structure as per e-commerce and non ecommerce standards including optimization and improving overall user experience
    SEO client relationship management through voice and email, SEO team leadership, SEO campaign management, strategy and coordination with design and development teams to build user interface design SEO implementation and in making search engine friendly site.
Search Marketing Manager
Sep-2011 To Sep-2012 1 years
  • Responsible for online traffic generation for THFDigital and 4PS Business & Marketing
    On-page & Off-page Optimization
    Google Adwords Management Budget Plan, Google Adsense, Lead Generation and Management,
    Ad server, Revenue Generation, Email Marketing, Online Live Streaming
    Web strategist to look after the web usability, website usefulness
    Google analytics reporting
  • On-page & Off-page Optimization
    Google Adwords Management Budget Plan, Google Adsense, Lead Generation and Management,
    Ad server, Revenue Generation, Email Marketing, Online Live Streaming
    Web strategist to look after the web usability, website usefulness
    Google analytics reporting
Senior SEO
Feb-2009 To Jul-2011 2 years 5 months
  • On page and off page Optimization. Page rank improvement via Link posting, Directory Submission, Articles, Guestbook Entries, Blogs, etc.
    Keyword Market Research on targeted markets searching habits. Created competition analysis reports, rank reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.
  • Managed relationship with external SEO/SEM Agencies, co-coordinating internal web marketing team by motivating and guiding them. Work with Design and Code Teams to ensure Design and Coding maintains SEO Standards set forth delivering best possible ranking and traffic solution to web portal.
Assistant Manager Technical Writer
Oct-2006 To Jan-2009 2 years 3 months
  • Next-generation mobile value added service provider across the globe; Designed graphics and wrote documents detailing user manual, installation guides, technical presentation, web tool administration access level document, service description manual, training manual, application testing document, frequently ask question for web tool administration access level and Color SMS, redundancy and backup plan document, acceptance test document,
    Designed and update business website and web portal with logos and graphics,
    Designed new web page for Color SMS web portal and marketing materials. Tasks included marketing graphic design,
  • Developed Company/Product Branding strategies with high success rates. Created in-house research plans, which included: Focus and Peer Groups, Online Polls and Public Awareness functions, Blog and Forum Posting. Manage all facets of search engine marketing campaigns including paid and natural search.
    Trained clients on how to use the web tool and download the applica
Junior Executive
Jul-2004 To Oct-2006 2 years 3 months
  • Appointed to reorganize and supervise the daily operation,

    Done various projects for example e-publishing, data processing, data conversion, web pages (HTML), XML coding, full text searchable PDF document, extraction of text from various type of image files (JPG, GIF, and PDF),
  • E-Publishing: PDF to DOC (Word, Text, RTF) conversion, PDF with hidden text, Xml / Html conversion, E-book conversion, Document Scanning,

    Data Processing: Data entry/Data capture, OCR/Image Processing, Forms Processing, Key boarding/encoding,

    Used Microsoft Office Professional, including Word, Excel, PowerPoint, Outlook, ABBY Fine Reader, Math Type (Equation Editor), Acrobat, Photoshop, HTML, XML, Snagit, IrfanView,
    Implemented necessary changes for increased productivity
» 4 Projects
Qualifications

Karnataka State Open University

Other Computer Application

2012-2014

S S N School of Management and Computer Applications

Bachelor of Computer Application Computer Application

2010-2012

Indian Institute of Textile Training

Bachelor of Engineering or Technology Computer Application

2002-2003

Delhi University

Bachelor of Arts Arts

2002-2005

Extra-Curricular Interests
Traveling new places
My Story
Web strategist with 10 years of experience in Digital Marketing domain expertise include but not limited to organic search, SEO, paid search, affiliate marketing, media, telecom, value added services and digital information architecture platforms.

2004-Content Development >>2006-Telecommunication (Value added Services) >> 2009 - and continued Digital Marketing

Major clients served from current to past Livpure, New Holland India, PC Jewellers, MiCar and Education Times.
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