Jit Kar Roy - Assistant Marketing Manager at Scion International LLC - Kolkata

Jit Kar Roy
Post Graduation In Marketing With 7.8 Yrs Of Brand Management & Consumer Marketing Experience In Fmcg & Fmcd Companies
Kolkata, West Bengal, India
Communication Skills Marketing Reasoning Brand Management
IISWBM-Indian Institute of Social Welfare and Business Management

About Jit Kar Roy

Jit Kar Roy works as Assistant Marketing Manager at Scion International LLC and is based in Kolkata, India. Jit studied Post Graduate Programme in Management (Marketing) at Indian Institute of Social Welfare and Business Management (2011-2012). On Youth4work, Jit has taken skill tests in Communication Skills (rank 22,572 of 375,956, top 7%), Marketing (rank 4,576 of 142,054, top 4%) and Reasoning (rank 9,488 of 51,109, top 19%). Jit also lists talents in Brand Management.

Talents

Marketing

... among ... users in Kolkata

4576

among 142054 users worldwide

42.29

percentile among worldwide users
Communication Skills

... among ... users in Kolkata

22572

among 375956 users worldwide

58.02

percentile among worldwide users
Reasoning

... among ... users in Kolkata

9488

among 51109 users worldwide

32.68

percentile among worldwide users
Brand Management

... among ... users in Kolkata

…

among … users worldwide

Complete Talent Profile »

Professional Path

Assistant Marketing Manager

Scion International LLC Full Time

Oct-2017 To present 8 years 11 months

Marketing Freelancer

self Full Time

Dec-2016 To Oct-2017 10 months

Assistant Marketing Manager

Godrej & Boyce Mfg. Co. Ltd. Full Time

Mar-2016 To Nov-2016 8 months

One point contact for all marketing activities in Eastern region

Senior Brand Executive

La Opala RG Limited Full Time

Dec-2014 To Feb-2016 1 years 2 months

My work involves

1. Formulation of advertising and media strategies
2. Briefing and co-ordinating with the advertising agency for undertaking brand building exercise
3. Coordinating with PR agencies.
4. Merchandising and below the line activities
5. Interacting with sales department and channel members to identify the requirements of marketing support
Introducing MEGA offer for the dealers to boost sale and keep dealers happy with good profit margin.

Brand Executive

Emami Limited Full Time

May-2011 To Dec-2014 3 years 7 months

My work involved

1. Responsible for brand building, liaising with agencies, production of promotional materials and publications, preparing press releases, organizing promotional activities.
2. Understanding market and customer.
3. Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan.
4. Assisting my seniors formulating marketing strategies.
5. Brand sales analysis and follow up for strategy implementation.
6. Ensuring brand profitability.
7. Providing market analysis information pertaining to competitors, trends and activities.
8. Keep up to date with market trends and new developments utilizing information for business improvement.
9. Assisting my senior planning and preparing ATL and BTL promotion schedule and budget.
10. Execution and monitoring BTL activities which includes promotional activities in marketing channels.
11. Accountability for Brand’s performance & working closely with sales team.
1) Introduction of New packaging with new communication for BoroPlus Prickly Heat Powder.
2) Product turnover by 35% in 2012/13 financial year.
3) Successfully handling Sub stockiest meet for BoroPlus antiseptic cream.