Jit Kar Roy

Post Graduation In Marketing With 7.8 Yrs Of Brand Management & Consumer Marketing Experience In Fmcg & Fmcd Companies
Kolkata, West Bengal, India
Profile Snapshot
Jit is based out of Kolkata & has studied Marketing, PGPM-Post Graduate Programme in Management from Year 2011-2012 in IISWBM-Indian Institute of Social Welfare and Business Management, West Bengal State Council of Technical Education.
Jit Kar Roy is Skilled in Communication Skills, Marketing, Reasoning and other talents.
Talents
    • Marketing
      ... among 0 users in Kolkata
      …
      among 0 users worldwide
      42.29
      percentile among worldwide users
    • Communication Skills
      ... among 0 users in Kolkata
      …
      among 0 users worldwide
      58.02
      percentile among worldwide users
    • Reasoning
      ... among 0 users in Kolkata
      …
      among 0 users worldwide
      32.67
      percentile among worldwide users
    • Brand Management
      ... among 0 users in Kolkata
      …
      among 0 users worldwide
Professional Path
Assistant Marketing Manager
Scion International LLC Full Time
Oct-2017 To present 7 years 10 months
Marketing Freelancer
self Full Time
Dec-2016 To Oct-2017 10 months
Assistant Marketing Manager
Godrej & Boyce Mfg. Co. Ltd. Full Time
Mar-2016 To Nov-2016 8 months
  • One point contact for all marketing activities in Eastern region
Senior Brand Executive
La Opala RG Limited Full Time
Dec-2014 To Feb-2016 1 years 2 months
  • My work involves

    1. Formulation of advertising and media strategies
    2. Briefing and co-ordinating with the advertising agency for undertaking brand building exercise
    3. Coordinating with PR agencies.
    4. Merchandising and below the line activities
    5. Interacting with sales department and channel members to identify the requirements of marketing support
  • Introducing MEGA offer for the dealers to boost sale and keep dealers happy with good profit margin.
Brand Executive
Emami Limited Full Time
May-2011 To Dec-2014 3 years 7 months
  • My work involved

    1. Responsible for brand building, liaising with agencies, production of promotional materials and publications, preparing press releases, organizing promotional activities.
    2. Understanding market and customer.
    3. Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan.
    4. Assisting my seniors formulating marketing strategies.
    5. Brand sales analysis and follow up for strategy implementation.
    6. Ensuring brand profitability.
    7. Providing market analysis information pertaining to competitors, trends and activities.
    8. Keep up to date with market trends and new developments utilizing information for business improvement.
    9. Assisting my senior planning and preparing ATL and BTL promotion schedule and budget.
    10. Execution and monitoring BTL activities which includes promotional activities in marketing channels.
    11. Accountability for Brand’s performance & working closely with sales team.
  • 1) Introduction of New packaging with new communication for BoroPlus Prickly Heat Powder.
    2) Product turnover by 35% in 2012/13 financial year.
    3) Successfully handling Sub stockiest meet for BoroPlus antiseptic cream.
Qualifications

Indian Institute of Social Welfare and Business Management

Post Graduate Programme in Management Marketing

2011-2012

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I have won 2nd runnerup prize in "The Managerial 2012" for "Ogilvy Ad spoof" competition

Extra-Curricular Interests
Romantic Football and Cricket Singing
My Story
Hi, I'm Jit. I'm a self motivated person with "I am possible" attitude.