Srivathsa Urs M - Email Marketing Specialist at Shaw Academy, Bangalore - Mysore

Srivathsa Urs M
Mysore, Karnataka, India
General Knowledge Common Sense Email Marketing HTML
Theorem India Private Limited

RGUHS-Rajiv Gandhi University of Health Sciences Bangalore

About Srivathsa Urs M

Srivathsa Urs M works as Email Marketing Specialist at Shaw Academy, Bangalore and is based in Mysore, India. Srivathsa studied Bachelor of Pharmacy at Rajiv Gandhi University of Health Sciences Bangalore (2004-2007). On Youth4work, Srivathsa has taken skill tests in General Knowledge (rank 6,168 of 169,964, top 4%), Common Sense (rank 5,054 of 122,917, top 5%) and Email Marketing (rank 123 of 4,336, top 3%). Srivathsa also lists talents in Campaigner, Team Management, Time Management and Project Management.

Talents

Team Management

... among ... users in Mysore

…

among … users worldwide
Time Management

... among ... users in Mysore

…

among … users worldwide
Campaigner

... among ... users in Mysore

…

among … users worldwide
Email Marketing

... among ... users in Mysore

123

among 4336 users worldwide

57.65

percentile among worldwide users

Complete Talent Profile »

Professional Path

Email Marketing Specialist

Shaw Academy, Bangalore Full Time

Dec-2015 To present 10 years 9 months

• Executing and monitoring of daily, weekly and monthly emails using MARKETO, SALESFORCE & iContact.
• Working with external and internal creative resources to finalize effective designs for emails, survey pages and landing pages.
• Modifying HTML coding and optimizing existing creative, image hosting, setting up the criteria for smart list and scheduling the campaigns.
• Personalizing customer data and subject line.
• Testing emails using Litmus to ensure full email client compatibility.
• Generating leads by implementing strategies like Demographic, Personalization and A/B testing of emails.
• Analyzing and reporting on key email performance indicators (deliverability rates, list counts, unsubscribed counts, email response such as click rate, open rate and conversion).
• Maintaining TAT and assuring 100% quality on all outgoing email campaigns.
• Ensuring CAN-SPAM compliance for email campaigns.

Sr. Campaign Management Specialist

Theorem India Private Limited Full Time

Apr-2012 To Aug-2015 3 years 4 months

• Executing daily email and text/Ad-campaigns using Epsilon interactive tool – DREAM, which runs on Dallas server.
• Working on HTML coding and optimizing existing creative, list work (query & segmentation), image hosting, creation of online version, scheduling and report tracking.
• Making use of PERL script for personalization and carrying out internal testing of all campaigns.
• Efficiently working on RUSH & SUPER-RUSH campaigns and also custom projects with high priority and importance.
• Assuring all outgoing email campaigns meet goals with respect to TAT and are error free.
• Expertise in Workflow and RTM campaign setup.
• Managing the team in absence of my immediate supervisor.
• Interacting with Offshore/ Client via phone, email or chat regarding technical issues with the regular campaigns and custom projects.
• Named ‘Employee of the Month’ for April’13.
• Achieved ‘Group Incentive Award’ for giving continuous 10 months’ of error free production as a team.
• Managed some of the most complex clients in Epsilon EMEA such as DELL and P&G.
• Achieved record deliverability of emails for DELL on successive quarters (Q3 & Q4 - 2013).
• Named ‘An Outstanding Performer’ by CEO’s club – theorem for 2014-2015.
• Named ‘Star of the Month’ for May’15.