Sumit Sagar
Digital Marketing Consultant At Ritu Kumar
Delhi, Delhi, India

About Sumit Sagar

Sumit Sagar works as Digital Marketing Consultant at Ritu Kumar and is based in Delhi, India. Sumit studied Bachelor of Engineering or Technology (ECE ENTC-Electronics and Tele-Communication Engineering) at Rashtrasant Tukadoji Maharaj Nagpur University (2009-2013). On Youth4work, Sumit has taken skill tests in Google Analytics (rank 23 of 6,430, top 1%), Computer Knowledge (rank 826 of 165,164, top 1%) and Digital Marketing (rank 96 of 28,247, top 1%).

Talents
    • Digital Marketing
      ... among ... users in Delhi
      96
      among 28247 users worldwide
      92.01
      percentile among worldwide users
    • Google Analytics
      ... among ... users in Delhi
      23
      among 6430 users worldwide
      97.33
      percentile among worldwide users
    • Computer Knowledge
      ... among ... users in Delhi
      826
      among 165164 users worldwide
      97.07
      percentile among worldwide users
    • Aptitude
      ... among ... users in Delhi
      7298
      among 3606048 users worldwide
      85.93
      percentile among worldwide users
Professional Path
Digital Marketing Consultant
Ritu Kumar Full Time
Dec-2019 To present 6 years 9 months
  • •Planning and executing digital campaigns on Google, Facebook, Instagram. •Restructured Google Ads account to market products to relevant audience and not compete among internal brands. •Implemented Google Analytics best practices to capture all ecommerce data and drive decision-making insights. •Managing Email and WhatsApp marketing for engaging with customer base. •Consulting with Google and Facebook team on best practices, new developments, ad optimization and creative improvements. •Creating monthly reports for digital campaigns based on key factors like CPA, ROI, CPC etc.
Digital Marketing Officer
DIT University Full Time
Oct-2018 To Oct-2019 1 years
  • •Developed and executed major Facebook, Google, YouTube and web campaigns within budget and scope of online objectives.
    •Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns.
    •Monitored all social media accounts to ensure positive online presence using Facebook, LinkedIn, Twitter, Instagram.
    •Communicating with vendors and agency for smooth implementation of marketing campaigns.
    •Handling overall billings for all the associated agencies and vendors.
Campaign Manager
Zero1 Full Time
Jun-2018 To Sep-2018 3 months
  • Managed and optimized a portfolio of more than 300 national, international, mobile and desktop PPC campaigns on Google Ads, Bing Ads with quantitative and qualitative analysis.
    •Responsible for upholding PPC best practices always. This includes Creating campaigns, Keyword research, creating ads and day-to-day optimization, Competitor research.
    •Worked closely with COO on the development of new strategies and optimal performance of campaigns.
    •Fast-paced startup environment; 50-55 hours/week; Built and managed an average of 40 campaigns every day.
    •Ongoing maintenance and optimization of Search Engine - Marketing campaigns to ensure high campaign performance, and to meet media spend requirements.
Campaign Manager
Times Internet Limited Full Time
Dec-2015 To Nov-2017 1 years 11 months
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
    Collaborated with sales, advertisers and developers to market product and services.
    Retained clients to build brand awareness and generate leads while managing internal and external online marketing campaigns and programs.
    Partnered with web development teams to enhance functionality, user experience, online brand positioning, and advertising.
    Produced monthly reports using advanced Excel spreadsheet functions.
Associate
Wipro BPS Full Time
Mar-2015 To Dec-2015 9 months
  • Effectively managed a high-volume of inbound customer chats.
    Addressed and resolved customer product complaints empathetically and professionally.
    Defused volatile customer situations calmly and courteously.
    Managed customer calls effectively and efficiently in a complex, fast-paced andchallenging call center environment.
Qualifications

Rashtrasant Tukadoji Maharaj Nagpur University

Bachelor of Engineering or Technology ECE ENTC-Electronics and Tele-Communication Engineering

2009-2013

-%

My Story
Insightful Digital Marketer with 4+ years of experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
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