Kumar Sanjeev
Digital Marketing Manager & Mobile Growth Hacker
Gurgaon, Haryana, India

About Kumar Sanjeev

Kumar Sanjeev works as Mobile Growth Hacker at LafaLafa.com and is based in Gurgaon, India. Kumar studied Master in Computer Application at Galgotias Institute of Management and Technology (2010-2013). On Youth4work, Kumar has taken skill tests in Digital Marketing (rank 4,643 of 28,247, top 17%). Kumar also lists talents in SEO Search Engine Optimization, Email Marketing, Social Media and Mobile Advertising.

Talents
    • Social Media
      ... among ... users in Gurgaon
      …
      among … users worldwide
    • Digital Marketing
      ... among ... users in Gurgaon
      4643
      among 28247 users worldwide
      20.47
      percentile among worldwide users
    • Email Marketing
      ... among ... users in Gurgaon
      …
      among … users worldwide
    • Google Analytics
      ... among ... users in Gurgaon
      …
      among … users worldwide
Professional Path
Mobile Growth Hacker
LafaLafa.com Full Time
Jun-2015 To present 11 years 3 months
  • 1. Responsible for growth targets for LafaLafa mobile app downloads as well as for driving app engagement and transactions
    2. Analytics for channel effectiveness using attribution tools like Mobileapptracking and GA & Sensor Tower, Parse ASO for driving app downloads using tools like Appnique, MobileDevHQ, Sensor Tower and MobileAction
    3. Recommend product changes for growth hacks and working with cross functional teams to be able to drive implementation for such product changes
    4. Work on qualitative and quantitative research to drive actionable insights
    5. Manage mobile marketing campaigns for app Downloads across channels & Tie ups with brands for driving app downloads like Chat apps, gaming apps etc
    6. Content Strategy for app downloads across various content marketing sites
    7. Managing and running social media campaigns and contests with calls to action to drive registrations or transactions e.g. #contests on twitter, weChat, video making contests
Senior Digital Marketing Associate
Smartprix.com Full Time
Dec-2014 To Jun-2015 6 months
  • Strategy and business plan development.
    Client Handling, Recruitment
    • Google AdWords- Bidding on the right Keywords according to campaign, Creating the Ad, Preparing Reports based on each keyword.

    • Google Analytics – Monitoring the website traffic ( Real Time, Daily, Monthly, Compare ) , Source / Medium traffic is coming from, Activity of users coming to website, finding of the dropping point of user & reason behind the same, preparing reports.

    • Social Media Marketing – Increasing Likes, Engaging Customer, getting traffic on website, increasing sales from social media platforms like facebook, twitter, G+.

    • E-Mail Marketing – Increasing subscriptions, Engaging them through Emailer, deriving traffic and sales.
Community manager
Freekaamaal.com Full Time
Mar-2013 To Dec-2014 1 years 9 months
  • 1. Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels

    2. Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties

    3. Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community

    4. Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns

    5. Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages

    6. Communications/marketing strategy
Qualifications

Galgotias Institute of Management and Technology

Master in Computer Application Computer Application

2010-2013

-%

Arcade Business College

Bachelor of Computer Application Computer Application

2007-2010

71%

My Story
I am working as Digital Marketing Manager & Mobile Growth Hacker at Lafalafa.com which is cashback & coupon website. My previous company was Freekaamaal.com & Smartprix.com.
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