product management and marketing Executive
Feb-2010 To
Dec-2012
2 years 10 months
- andled telecom products like voice communication switches (IP-PBXs),Intercom PBX,Hospitality Pbx, IP-Phones, VoIP Gateways and Enterprise mobility soultions
- Responsible for handling the entire chain from product ideation, through exploration of market needs and design, to launch and iteration i.e. conceptualize new products/features, do first-cut interaction design, create low level mock-ups, work with the development team for coding, design, QA and finally product launch.
- Determining and executing Go To Market Strategy to improve sales by leveraging product differentiation
- Responsible for ensuring profitable growth and increasing market share in the Region/country through making right product and solution available at right time.
- Marketing(Online/offline) and branding and sales promotions.
- Developing the Marketing Collaterals for the Product (PPT / Brochures/ Case Studies / flyers/mailers and application notes etc)
- Product Pricing
- Product forecasting
- Product Features enhancement
- Release management( teamwork with R&D,production and sales team)
- Organizing and handling exhibitions(International/domestic) and road shows
- -Did 4 new product Launches
-Defined a clear cut road map of telephone terminals
-introduced new product in matrix history into the market